Ah the Snuggie
At first I should start off with a disclaimer. I don’t own a Snuggie, I don’t think I will ever will own a Snuggie, and I’m not quite sure if it’s a good idea that you own a Snuggie as well. Beyond that disclaimer and the demise of mankind as a whole I think what Snuggies has done is absolutely genius.
If you haven’t seen their latest commercial I’ve included it below in all its greatness.
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Popularity: 2% [?]
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Facebook Places for your business
How about a roundup for Facebook places. Below I’ve put together the best resources I’ve found for Facebook places. I also talk about this in today’s podcast, listen tot hat below:
First I mention some items we have on the calendar:
I also have a few stories that I’d like to feature that give you a more in-depth look at Facebook Places:
Also for those of you who want to turn off Facebook places view this: Turning off Facebook places.
Popularity: 4% [?]
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Your Product is your best form of Marketing.
Have you played the telephone game? You know the one where one person whispers a sentence and by the end it gets all garbled? Well I’m at the end of this chain except with the advent of copy and paste the message is no longer lost. I found the below quote from Jeff Bezos (founder and CEO of Amazon) on Mitch Joels blog (who found it on another blog… who found it somewhere else). The bottom line is the quote is accurate…
Popularity: 10% [?]
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Steve Kloyda - Prospecting Expert
In today’s show we talk with Steve Kloyda (visit website) an expert in exploding your sales and prospecting. Steve Kloyda has made more than 250,000 telephone sales calls, listened to and analyzed more than 25,000 sales calls and facilitated more than 6000 one-on-one coaching sessions.
In today’s show you’ll learn:
Popularity: 9% [?]
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The brain and marketing (image by Charmainezoe)
The number one rule any marketer or business owner can realize when they have a product or service is that in the end we really just care about ourselves. Even if someone chooses to give their life in support of a cause ultimately we are motivated by selfish altruism. This is slightly misleading because it doesn’t deal with the acts of charity, ethics, and why we all don’t just go around killing each other. But in the end we do nice things to really get what we want.
Popularity: 10% [?]
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Why people buy from you... (photo from StevenDepolo)
Why do people choose to buy from you? There really are three reasons why people choose to buy from you. They buy to make money, to save money, or to reduce pain and frustration.
Your job is to figure out which one of those reasons the person on the other side of the table is considering buying your product or service. Your role then becomes a dance to persuade them that your product or service will accomplish their goals.
Let’s take a brief walk into persuasion–in the book Buying Trances by Joe Vitale he breaks down his core idea down to just 27 words.
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.
How do you merge these two ideas together? Once you have figured out the core reason why someone is considering your product or service your next step will be to figure out the trigger points at which their decision will be made.
Popularity: 15% [?]
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The last few weeks I’ve gotten to put together quite a few pieces of content. Here is a quick overview of some of the articles I’ve put together:
Social Media Strategy
Here I’ve put together a special report, a video overview, and 4 core audio recordings on the three pillars of social media engagement. Those are acquisition, engagement, and monetization. The report is full of great examples and some tips on completing each specific strategy.
3 Main Pillars of Social Media Marketing
I’m also releasing quite a few more articles on social media, online engagement, and other marketing topics. Some of the latest ones that I’ve released are… Content Development Strategy, Blog marketing strategy, and influencer marketing strategy.
My goal here is to provide high level actionable advice and tips–as I believe the how to’s and set up stuff is well covered throughout the web.
Popularity: 14% [?]
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Finding Your customers channel (image by Vocab)
It’s time to break out the candles, dim the lights and start chanting… then in an ominous voice ask how well do you know your customer or prospect? When the room starts to shake–the candles flicker then continue and ask the questions that’s going to spin your head completely around… what is the most effective channel to reaching your customer or prospect?
Most likely your choices are vast and deep from search based ads, content networks, email, direct mail, mobile, and social just to name a few. You might be using all but are you using all to reach all your market or are you segmenting out your channels for greater effectiveness?
Popularity: 14% [?]
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How do your customer start the day? (Image by Erix!)
There are generally three places people start their day–email, social network, or a portal/search engine. How can you connect with customers or prospects with the first two
A recent report titled Digital Morning by ExactTarget and CoTweet reported that 93% of online consumers receive at least one permission based email a day. A more staggering number is that 58% of online consumers check email as their first online activity for that day. In the same study they found that 43% of online consumers are either Fans or Followers (think Facebook and Twitter respectively). A smaller percentage 11% start their day with Facebook.
What I couldn’t find in the study was the amount of consumers that check both email and social in a short timespan. I would reason that people start their day with Email then social media, or social media then email. Either way these two elements play a role into someones daily activity stream. So What should you do with this information?
Popularity: 16% [?]
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Search Engine Talk with Jeff Foster
Got to talk to Jeff Foster again and we covered some great information. Listen to the show below.
We first talk about what type of things you should really be focusing on in the search engine world. How to create content and the elements that make up a great content strategy.
Then we move on with the ever important aspect of search marketing–link building.
Popularity: 16% [?]
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