Stories told around a campfire (Image from Jaseman)
Do your prospects, customers or clients really want (or need) to read another item of sales material?
Of course not. Every good company, brand or person of mention has a story. A fable of the trials and tribulations it took to get where they are.
Stories are powerful because for thousands of years we have wanted to be entertained. We used to tell these stories around the campfire. Now the TV and the internet is the campfire for most of us. Each night 100’s of stories are told, some real and some imagined.
How to create a great brand story.
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Is crap a good word for a headline? Well it’s really how I feel sometimes with this stuff.
Really, how do you get all this stuff done when you possibly have a job, clients, a business to run, or live a busy life with family and friends?
If blogging and promoting your content is not your primary job then how do you get all this stuff done?
First, let’s start with an overview of the best way to promote yourself given the current marketing landscape…
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Put the Internet Markeitng puzzle together.
Have you ever wondered why some people are successful at marketing online, while others struggle just to make things click?
It’s very easy to get distracted, jumping from one thing to the next.
Information gathering, visiting blogs, learning the latest tips, tools, and strategies to engage social media is not what is going to help.
It’s time to get serious about your online marketing efforts.
If you are not having success marketing yourself or your business online here are the top reasons I feel are your lack of success.
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I would like to thank you for visiting our site and giving tons of feedback.
We just released a new design to our site. The old site was a little constrained and didn’t allow us to add all of the things and services that we provide.
You’ll notice a few new sections.
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A guy comes out of a bar, he sees a guy on his hands and knees looking for something under a street light.
So he goes over and asks him if he can help.
The guy says
Yeah, I lost my keys
He responds
Okay I’ll help you look, where did you see them last?
The guy on his knees under the street light points over into the dark and says
I saw it over there…
The guy who came out of the bar said
Why aren’t you looking there?
The guy responds…
Well the light is much better here I can see better.
Only one question…
Are you looking where you can see or are you looking where you are most likely to find success?
…in whatever you do.
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Getting in a newspaper, on top tier blog, or in a magazine can drastically change your business.
While forging relationships with reporters and writers is a good strategy, this is a long term approach.
What if you could get up to the minute requests from reporters who wanted your expertise?
What if you knew of reporters who absolutely had to know inside knowledge about what you do each and every day?
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One of the keys to having success online is finding and engaging your target market.
I’ve found to be most successful in this you should look at at this as a form of networking.
The amazing changes in real time search is allowing this form interaction all that more powerful.
There are two pillars that you must have positioned for this to be successful and worth your effort.
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Are you wondering what you or your business should do to succeed online?
I’m going to go real basic here… it starts with a strong foundation.
It starts with a centralized website that is designed and developed to convert.
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We just found a great new tool that allows you to brand your Tweets on Twitter. Yes, every tweet you do can include a link that is branded to you and links to wherever you want!
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