Do You Know Your Why?
There is one thing above all else that you need to have firmly positioned inside your heart and mind. That one thing is your WHY. To have success into anything in life you need...
You Brand, Inc.
How to Not Engage in Social Media Successfully
I’ve noticed a welcome trend these last few months—social reality has hit social media. I’ve always said that social media is just one spoke of your marketing wheel and it finally does look as...
Who Are You… and Why Are You Talking To Me?
Your prospects and potential clients are asking themselves right now… who are you and why are you talking to me? You better have a good answer. In personal branding there is one skill upon...
Primer, Tips, & Resources for Cost Per Click (CPC) Monetization for Your Site
One of the simplest ways to monetize your website or blog is through the use of what is called CPC advertsing. In this primer we cover some of the benefits and challenges using this...
What Just Happened Here You Won’t Believe and When I Saw It I Cried, Wept, then Smiled
You truly won’t believe this… well maybe you will. I wondered if I could create a completely meaningless headline and get you to click. And guess what… you did. Shazam. There’s much talk lately about...
Use This Tool: Keyword Affiliate Link Plugin
Today we’ll cover a very handy affiliate link tool plugin for WordPress. If you do any form of affiliate marketing this is one of those tools that should be in your arsenal. Want to...
One Question to Drive Business, Reading vs Scanning, Audience Routes to Content – You Are the Brand RoundUp
First up, a good reminder on a core question to ask frequently: In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to ask, “What business are...
You Are the Brand RoundUp – Great Strategy, Blog Commenting, Cascading Facebook, Oculus, and Mobile Insight
First up a great example and point made by The Ad Contraian: We all know that advertising is 50% strategy and 50% execution. It’s not true of great advertising — the kind people a...
How I Stay on the Cutting Edge, Even Spy on a Website
Today I’ll share a tip on something we use just about every day. Have you ever been on a site and wondered how they did something? Or maybe you saw a sidebar widget that...
The Case for Pure Evergreen Content
It has never been easier to educate and market with content, but with this ease comes a major challenge. We are told content is king; we are told to create content … that we...
Google Launches Another Salvo in the Guest Post War
Google has been warning webmasters about guest blogging for quite a while, but now, the search engine is getting serious. Will going after “guest blogging networks” improve Google’s search results? Head of webspam Matt...
3 Keys to Make Your Work Satisfying
Recently I was working with some people and dividing up action items and tasks (or otherwise known as work). Then I remembered the 3 things I once learned that you should have in place...
Why You Aren’t Having Success Marketing Online… And What to Do About It
Have you ever wondered why some people are successful at marketing online, while others struggle just to make things click? I’ve found there are three main things a successful online marketing plan has: A...
How to Use Priming in Social Media
Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you a list of words and I include the word ‘table’...
![Social Media Kills Brain Cells [study]](http://www.youbrandinc.com/wp-content/uploads/2011/10/856649567_142f71fd25_m11.jpg)
Social Media Kills Brain Cells [study]
Okay, first I’ve been studying social media. Not formally and not in the triple blind and an army of PHD’s or lab rats kind of way. But rest assured I’ve been studying what it...
Increasing Your Productivity In 3 Steps
“There doesn’t seem to be enough time in the day to get everything done.” I used to believe that until I started (about a month ago) doing a few simple things each and every...
