Another round up of tools we use, discovered, or re-discovered. Discover Themes & Plugins on Websites First up is one that any person interested in digital marketing can use. Have you ever been on someone’s site, saw something maybe a interesting popup or sidebar item and wondered– how

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This post is for someone looking to sell a product or service with social media engagement. Yes I know social media is not for selling– but any professional or business who is spending time and money on earned media is expecting some form of ROI. When marketing for someone

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I wanted to share some great insight I learned while listening to Russ Roberts on the EconTalk podcast interview his long time friend Gary Belsky, Editor-in-Chief at ESPN The Magazine. Towards the end of the interview Gary mentions: I tell staff be more of who you are and what

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  How focused have you been today? First, before we go any further, do you have a really clear vision for what you want? Let’s say you have that covered. Then, so far today how many actions, thoughts and forward steps have you made on this vision? Seriously, take

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Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource–time. The answer to making sure you break through is positioning. Here are some stats I’ve seen out there that really drive home the point: 60,000 new book titles are

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Move Over GIF Here Comes GFY The ubiquitous GIF, a 27-year-old image format that has grown into an Internet artform, is becoming obsolete. There might just be a new format… meet GFY (some links are NSFW on the story). It will be interesting to see where it goes, I

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Finally, a Webinar Service I’m Happy to Pay For Now we’ve used just about every single webinar service there is. From the most expensive ones to the ones that seem to be made by a developer who must have been a gerbil (I just know in some far off

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We are always testing new ways to drive traffic to our sites. When promoted Tweets first came out we were all over them. Then one day we stopped… I’m not sure why but it could have been the Minnesota winters. Last week we jumped back in and today I’ll

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It’s time to break out the candles, dim the lights and start chanting… then in an ominous voice ask how well do you know your customer or prospect? When the room starts to shake–the candles flicker then continue and ask the questions that’s going to spin your head completely

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Facebook just rolled out an update for page tags where pages can tag other pages in much the same way people do. Today, we’re adding a new way for people to discover conversations around topics they’ve expressed interest in. Now, when a Page tags another Page, we may show

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A recent series of articles (1) & (2) by Maria Elena Duron from buzz2bucks.com are great reads about personal branding and creating effective word of mouth. She gives a really good example of how we hum along with songs is a great way to start: With songs, we often

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I got to speak at a marketing expo we attended this week. The topic I discussed strategies for engagement on Facebook. I first shared what I think business owners and entrepreneurs need to know to get understanding to market themselves within the social space.  Then I took some questions

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The world for at least the last 30 years has been moving at light speed towards specialization.  Society and the individual are becoming more specialized in their job, career, and knowledge. Who can blame people as the complexity of business and technology make it increasingly difficult to do your

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A new roundup post today. First up, great sky line picture above by Glenn Harper. What is the future of digital marketing? Could it possibly be you? A follow up question, in the future will the sum total of our lives just be a large data set of numbers

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Facebook recently made a change that so far has had some big impacts on our own advertising. They added what are called Call to Action Buttons. With these buttons you can’t customize the text of these buttons but they pretty much cover anything you would want to market. Currently

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This week we are starting a new weekly series… tools I/we discovered (or rediscovered) this week. These are tools that help us with our marketing, content creation, content curation, and other activities highly valuable in our business. So let’s jump in: Compfight Finding the right image is tough, hard,

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