Okay, first I’ve been studying social media. Well not formally and not with in the triple blind and an army of PHD’s or lab rats kind of way. But rest assured I’ve been studying what it does to businesses and professionals.
My study has concluded that it kills brain cells–and that’s a bad thing. I thought I heard a few years ago that brain cells grow back but I wasn’t able to find any search results that helped:
ComScore measures the digital world and shares some insight with their latest report “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”.
The underlying theme shows that tablets and smartphones change the media consumption habits of the average user. Expect this trend to continue as more people look to acquire smart phones and more households purchase tablet devices. Last week on the podcast I mentioned a study that found that tablet users consumed 48% more internet and this latest study from comScore adds credence to this earlier insight. All initial indications from the release of the iPhone 4S and the Amazon Fire show that even in this economy there is a healthy want for these devices.
I love using Gmail, but the one thing that always drove me nuts was waiting 45 min to an hour for my emails to be imported from my You Brand, Inc. email address, into my Gmail account. So I did some searching and I came across this awesome browser extension called Gmail POP3 Checker.
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This post is for someone looking to sell a product or service with social media engagement. Yes I know social media is not for selling– but any professional or business who is spending time and money on earned media is expecting some form of ROI.
When marketing for someone to buy your product or service you are always looking for ways to find or move a buyer’s intent. Intent to learn more about your product or more important the intent to purchase.
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Why does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand?
To begin with the top tier celebrity does not have a personal brand.
Celebrities have well crafted personal images. The top tier celebrities like Oprah, Donald Trump, Tiger Woods (before the Viagra) didn’t focus on building a personal brand.
Read Further or watch video below…
