Why Was Dan Held Hostage to Internet Gurus?

Dan looked worried. It’s was December and it was cold out. I was having coffee with Dan a very prominent real estate broker in my local area. We had just finished the small talk about the family and how business was going and that’s when Dan confessed.

He was being held hostage and the ransom was high. I could see it in Dan’s face. I asked him what was wrong. Dan went on to explain how he finally had made the jump into bringing himself and his agents online and in social media. It wasn’t all roses, after thousands of dollars, headaches, website outages he had enough.

He was at his breaking point because the firm he hired blamed him for everything. It was his fault, he didn’t understand, worse yet it was going to cost even more money to fix all this.

That was the last straw.

That’s when we went through his rolodex and called me.  Dan had met me through a mutual contact a few years ago. He remembered I was a search engine expert or something like that. He didn’t quite know what I did but he knew me enough to ask for help.

Dan wasn’t the first person I heard this story from. In fact it was starting to be a trend. It was that day when You Brand, Inc. really came about.

Sitting in that coffee shop with a yellow legal pad helping Dan create his step by step plan on how to market online. How he and his team could engage social media and how it all would all make sense. How what he did in real estate is much more complicated than crafting a strategic and tactical online marketing plan.

This changed my life and my business.

Not only was I able to help a friend out but I gained insight from someone very smart whom I respected. I was able to learn the secret of what makes You Brand, Inc. successful today. Taking the technical side of marketing yourself, your business, or what you do and making it all make sense. Every day I drive by that coffee shop I think of Dan.

This is the story of You Brand, Inc. 

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