How many NO’s would it take before you gave up? Could you with passion, jest, and salesmanship sell your idea to the same investor who has told you NO 26 times before?
What if you had a concept for an amazing themed restaurant that you knew in your heart would be a success? Would you have turned your modest sized home into a literal Rainforest, complete with live birds, waterfalls, and foliage?
Our even more outrageous–would you have dressed up in a Superman outfit, seal yourself in box, and be driven to the other side of town to be delivered to a perspective employer for an interview?
These are just some of the great real life stories from the book It’s a Jungle in There – Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring by Steven Schussler.
Yes I’m a Little Biased
First I have to admit for this book review I’m a little biased. This last week I got to tour the Schussler Creative, Inc. showroom (or the Laboratories). When you first enter the office and see the impressive wall of shame (lightly titled by Steven Schussler) of framed press mentions, cover stories, etc towering from floor to roof you know you’ve met a true master at his craft.
From there I was then treated to a 2 hour tour of what can only be described as some of the most impressive showrooms (or themes) I have ever seen. The sights, sounds, smells, lighting, and attention to detail in just the mockups of ideas truly shows how visionary Steven and his team really are.
Before I attended this event I had no idea how big Steven Schussler was… yes I know I should have done my homework. To get to know him a little here’s a great answer to a question posed by CJ Peterson (shot with my iPhone so the sound might be a little low):
Leaving with a signed copy of the book that night, I couldn’t wait and dived right in. After finishing the book early in the morning I wanted to learn even more about Steven’s amazing rise to the top. I found a great launching pad for that on the book’s website… okay well now after this long intro let’s talk about the book.
Entrepreneurs, Business Owners, Or Those with an Idea…
Should read the book. It’s written in very entertaining and story-telling tone but filled with key insights throughout. While these are not always the most earth shattering… such as sweat the little stuff, Mr. Schussler really puts his own experience and spin to add a new dimension.
It’s hard not to read a chapter and have some key insight into your own professional life or an idea how you can improve aspects of yourself or your business. It definitely helped me to look more introspectively about some of the core messages he shares throughout the book.
This book does what books in this genre truly should do. Entertain, inspire, and make you think.
Key takeaways from the Book
- Why You Should be a Mutli-tasker… yes I know the latest studies say otherwise but in a few years they will go back and say that you really should multitask. So I tend to agree with Steven on this one. He also shares how working on two things at once actually got him a deal.
- The Case for Strategic Partnerships. Great case studies throughout the book on why you should consider a strategic partnership and some general advice on why they truly are a smart move.
- Persistence. This is an overarching theme of the book and a reminder for anybody during those tough times that a little persistence will go a long way.
- Vision. I’ve seen first hand that Mr. Schussler is a visionary but getting the inside track from stories and life experiences really shows how you can take a vision to reality.
- Managing Perception. If you have read this blog for any amount of time you know that every now and then I like to dive deep with the psychological aspects of marketing. Steven covers a topic in Chapter 23 that I believe is a hidden gem that every entrepreneur must know.
- plus a whole lot more…
I could go on and on but truly I don’t want to give too much away. So do I suggest you pick it up? Yes, it’s one of those books that will stay on your desk and not sit on the bookshelf.
Beyond that I think it will inspire and motivate you to achieve your visions or dreams.
Plus 100% of Steven’s profits from all book sales will be dedicated to Smile Network International.