How to Create Your Personal Brand Touchstone

Scott Scanlon

Is chief doer at You Brand, Inc. and also master curator at the WordPress content curation platform Curation Suite.

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  • kumar

    Thought provoking as to how one must create their own personal brand. Very helpful for all business beginners, how special does a touchstone have to be?

  • http://YouBrandInc.com Brian Fanslau

    A touchstone should be specific. for instance if you are a Tennis coach and you would want to make sure that you focused your efforts on people and industries that serviced Tennis and spend your efforts and money advertising and making connections with those kinds of people. That way when they think of Tennis they think of you and your coaching program and training offers as well as your useful tips and the valuable advice you have given them to help improve their game.

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  • BrainBivi

    A very informative article.Its so true that in order to attract customers your personal brand touchstone must be unique and crowd pulling. Great take

  • Jahnabi Das

    Very useful article who are concerned with building their own brand. While reading the post, I was thinking of my personal brand value. As I continued to read this article, the steps I should follow became clearer and I shall follow it now on.

  • http://mturk.com Indira

    hi! This blog is nice for the begeniers who wants to set up their new business.They shou;d create such touchstone tthat it should reflect thier brand quality and customer satisfaction as wel as interest.

  • sruthi

    I have been interested in personal brand building for a while now and have been looking for a great place to start.This article was very informative and helpful for me to create a new brand. Do you have any other suggestions of places for me to start?

  • Sarah

    Great article. There are so many things to think about when you are trying to get a new product or brand out there and known. I think a lot of people try to get their name known by just getting it out there, anywhere they can, and end up wasting time, energy, and money with areas that aren’t helpful – where people won’t truly pay attention to the message. This whole article was great, but I truly enjoyed and agreed with the part about finding your niche – I think this is the best way to get your brand known, if it is done successfully.

  • http://wigirl.wordpress.com Wigirl

    Great Article! I am looking for a way to make a living on my own terms and this helped me out alot!

  • NC

    A very useful article. In today’s world of cut throat competition, a unique personal brand touchstone is a must to attract customers.

  • Rajan K

    I started to identify the hightest value touchstone before itself. But focusing on niche is new to me and im sure i will get a set of people soon. Thanks for your sharing.

  • Jenna

    Wonderful article you have written.I do have my business and right now i am trying to improve my marketing branding skill to expand it.Thanks for all those good ideas.I will apply few of them for sure.

  • Mike

    You can find plenty of good examples if you observe vehicles while you drive. Many companies have their personal brand touchstones on cars and trucks.

  • miroro

    Personally, I like the idea of having a personal brand touchstone, but I don’t know if I have the time and patience necessary to put into making this work. This is already a competitive area, I’m not sure if I personally can stand out. Am I interesting enough would be my biggest concern. The tips were very helpful, though.

  • Javier

    Good article. Create a luxury brand touchstone seems to be very expensive (a lot of mony spent in advertisement), so i think i would try something easier. In my humble opinion we should focus in our own niche and create a brand image that represents us, our feelings and ‘way of life’ (e.g. Cocacola, Disney). It’s important to remain authentic to ourselves to create something fresh.

  • senthil

    I have been interested in personal brand building for a while now and have been looking for a great place to start.This article was very informative and helpful for me to create a new brand. Do you have any other suggestions of places for me to start?

  • https://www.mturk.com/mturk/preview?groupId=KG0A7TX1MWCPS19DRKZ0 raakesh88

    A very interesting and true article.For attracting the customers everyone has to create their personal brand touchstone.This is very important in attracting the customers.Thanks to this blog and article.This will be very helpful for everyone.

  • angie

    This was a brilliant article. These tips are great and can really be used towards many types of “products.”

    For example I am thinking about starting a Blog with my sister, and all of these great tips can really relate to us as well. Our Blog is like our product! We need to create a touchstone that will make people recognize our Blog. Then we need to find our niche. We don’t need to make a Blog that everyone will love, just what our group of people will love.

    “Your touchstone must be something you are capable of sustaining. It must also be something that you constantly and almost religiously over deliver. This is the key to gaining fans and giving it that continual push.”

    Completely necessary for a good Blog. Our followers will want updates regularly, and we will need to really love what we do.

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  • Rocky

    I think this is really a great explanation about touchstones.
    If one think that something should be achieved within a specific time then that person should dedicate his hard work to achieve that target.
    Then that achievement is also a touchstone related to that target.

    One should get involved in his brand touchstone and keep tracing that it is personally great.

  • Valerie

    This was a great article, very interesting read as well. I’m sure it’ll help a lot of people looking to start their own business

  • sindhuramesh

    This was a good article. It help me a lot. it has lot of useful information about the products. I am looking for a way to make a living on my own terms and this helped me out a lot.

  • http://www.scottscanlon.com Scott Scanlon

    Creating a touchstone for your brand story is important. Thank you for all the good feedback.
    .-= Scott Scanlon´s last blog ..One Source for Top Headlines =-.

  • http://mainspring.tv MainSpring Video

    Focusing on your niche is a great reminder for someone in a niche industry. Funny how easy it is to forget that sometimes. “Realize that you don’t have to be known by your touchstone to the whole world. This is important to understand.” Thanks for the article.