Category: Branding

The Celebrity Personal Branding Myth

The Celebrity Personal Branding Myth

Why does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand? To begin with the top tier celebrity does not have a personal brand. Celebrities have...

Brian Fanslau on the Radio

Brian Fanslau on the Radio

Last week while at the Small Business Expo Brain Fanslau got to spend a few minutes on the Peter McClellan Show. This is also a great listen to get some insights into what other...

Brand Story Collection of Posts

Brand Story Collection of Posts

There are a few terms that we generate a lot of traffic from. One of those is our series of posts on creating or crafting a brand story. This plays well for both companies...