Comments on: Brand Story – How to Kill Boring Sales Copy and Connect With Your Market http://www.youbrandinc.com/branding/brand-story-how-to-kill-boring-sales-copy-and-connect-with-your-market/ Digital Marketing Agency Fri, 03 Feb 2012 02:54:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Matthew from Video Marketing http://www.youbrandinc.com/branding/brand-story-how-to-kill-boring-sales-copy-and-connect-with-your-market/#comment-103 Matthew from Video Marketing Wed, 20 Oct 2010 11:17:15 +0000 http://www.youbrandinc.com/?p=1168#comment-103 Yes sometimes we need to persuade our client to want more than the standard copy or tag lines you mentioned in your post, and not to go with the obvious associations and stories. I also agree with your about the importance of emotions/plot about creating a compelling story for building brand awareness. And to be able to do this we need to understand the 'psychology' of our target market and reach into their non-conscious/emotional decision-making part of the brain that hold their unstated desires, or 'wants' blocked by social norms. People love stories because they experience the emotions of the characters in the story vicariously. That's why I also believe in the importance of video marketing in building online brand awareness. Let people fall in love with your story---so they would want more. .-= Matthew from Video Marketing´s last blog ..<a href="http://www.videomarketingcentre.com/website-design-basics" rel="nofollow">Website Design Basics</a> =-. Yes sometimes we need to persuade our client to want more than the standard copy or tag lines you mentioned in your post, and not to go with the obvious associations and stories.

I also agree with your about the importance of emotions/plot about creating a compelling story for building brand awareness. And to be able to do this we need to understand the ‘psychology’ of our target market and reach into their non-conscious/emotional decision-making part of the brain that hold their unstated desires, or ‘wants’ blocked by social norms.

People love stories because they experience the emotions of the characters in the story vicariously. That’s why I also believe in the importance of video marketing in building online brand awareness. Let people fall in love with your story—so they would want more.
.-= Matthew from Video Marketing´s last blog ..Website Design Basics =-.

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