Why does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand?
To begin with the top tier celebrity does not have a personal brand.
Celebrities have well crafted personal images. The top tier celebrities like Oprah, Donald Trump, Tiger Woods (before the Viagra) didn’t focus on building a personal brand.
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What Are They Doing?
They are building a personal based image that can be leveraged to sell, endorse, and profit. I guess you could argue this is somewhat a brand but not really.
I remember watching Oprah when I was younger. 5 days a week Oprah was on TV. She was good, could bring the audience and the guest to tears. But beyond that she knew how to run, manage, and create a very effective media empire.
Did she leverage her name? Yes. Did she do this first? Did she only focus on this? I’ll let you answer that.
Donald Trump, he didn’t build a personal brand. He bought low sold high. Bought raw land or dilapidated buildings added value and sold. Shrewd real estate and business deals built Donald Trump. Not some focus on building a personal brand. Heck have you seen his hair?
Tiger Woods before his straying ways was and will be by far the greatest golfer of modern times. His driving, putting, and dedication to improvement can’t be touched by anybody else on the course. Did Tiger say years ago… I’m not going to range today instead I’m going to start working on my personal brand. Uh… no!
What Did They Really Do?
These celebrities are known for what they are good at. Not because they focused on some personal marketing or corporate rejected term like personal branding.
I know personal brand fan boys and girls[sarcasm] use those as examples as to what’s possible. Okay I get that but maybe you should talk more about how they refined their craft or their talent. They molded that talent day after day. How they took their skill and leveraged that into a very profitable personal image.
So what should you do?
Don’t focus on building a personal brand. Focus on being great. Focus on being the best at what you do. Focus on being YOU.
I have a feeling that if you do that the whole personal brand thing will take care of itself.
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