Comments on: The Celebrity Personal Branding Myth http://www.youbrandinc.com/branding/the-celebrity-personal-branding-myth/ Digital Marketing Agency Fri, 03 Feb 2012 02:54:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ronorr.com http://www.youbrandinc.com/branding/the-celebrity-personal-branding-myth/#comment-349 ronorr.com Tue, 18 Oct 2011 12:00:17 +0000 http://www.youbrandinc.com/?p=1280#comment-349 This is a topic I'll have to give more thought to and post on another comment for another article.This would be an interesting conversation to have someday, as I find what's done in the media to be different than what most perceive. I think there are two different things here brand and personal image. I think many of the top brands don't have a great image, but good enough. I think Oprah has a great brand, and is highly respected. She really didn't take advantage of her brand until later in life with the magazine and the tv station. I think she did just try to really care about people and give great content. Tiger, well I think that's different than the others, he focused every day on being the best, he later became in the public eye which probably made him continue to have a great image, to be focused on that. I think he became a brand, through endorsements. Endorsements told him he was, but his original intent was just to play a game he loved. Trump and Paris Hilton to me are a different type. They know they have success and money and they use that to there advantage and put there name on everything. I think this is very smart of them. I don't agree with Trump on some of the stuff he does to get press, or attention. I respect him a lot for letting people roast him for charity, or make fun of him for his hair, but the birth certificate and stuff like that I didn't like that side of him. I felt the entire president talk was to get in the media, and was very easy to detect, I don't agree with that. Overall Trump is very smart, and knows what he wants and you have to have a lot of respect for him for that. I feel the brand topic got more into a "do they have a good image" conversation, and I think many don't, fame changes people. Will smith had a quote something about how money doesn't change people it just makes them more of who they already are. I find a brand and personal image to be quite different. Tommy Lee, Dennis rodman have great brands, but not an image I'd ever consider. Jackass Steve-O, bam, all of those guys have a great brand, but I wouldn't ever be like any of them. This brings the image conversation into role models and a whole other topic. What Trump does, where he gets paid just to put his name on a building, or how Robert Kiyosaki can sell a book just because it says rich dad and has black yellow and purple, to me that's branding and that's where it's mastered. I think Mercedes and BMW also have great brands. This is a topic I’ll have to give more thought to and post on another comment for another article.This would be an interesting conversation to have someday, as I find what’s done in the media to be different than what most perceive. I think there are two different things here brand and personal image. I think many of the top brands don’t have a great image, but good enough. I think Oprah has a great brand, and is highly respected. She really didn’t take advantage of her brand until later in life with the magazine and the tv station. I think she did just try to really care about people and give great content. Tiger, well I think that’s different than the others, he focused every day on being the best, he later became in the public eye which probably made him continue to have a great image, to be focused on that. I think he became a brand, through endorsements. Endorsements told him he was, but his original intent was just to play a game he loved. Trump and Paris Hilton to me are a different type. They know they have success and money and they use that to there advantage and put there name on everything. I think this is very smart of them. I don’t agree with Trump on some of the stuff he does to get press, or attention. I respect him a lot for letting people roast him for charity, or make fun of him for his hair, but the birth certificate and stuff like that I didn’t like that side of him. I felt the entire president talk was to get in the media, and was very easy to detect, I don’t agree with that. Overall Trump is very smart, and knows what he wants and you have to have a lot of respect for him for that. I feel the brand topic got more into a “do they have a good image” conversation, and I think many don’t, fame changes people.

Will smith had a quote something about how money doesn’t change people it just makes them more of who they already are. I find a brand and personal image to be quite different. Tommy Lee, Dennis rodman have great brands, but not an image I’d ever consider. Jackass Steve-O, bam, all of those guys have a great brand, but I wouldn’t ever be like any of them. This brings the image conversation into role models and a whole other topic.

What Trump does, where he gets paid just to put his name on a building, or how Robert Kiyosaki can sell a book just because it says rich dad and has black yellow and purple, to me that’s branding and that’s where it’s mastered. I think Mercedes and BMW also have great brands.

]]> By: Siobhan http://www.youbrandinc.com/branding/the-celebrity-personal-branding-myth/#comment-142 Siobhan Fri, 29 Apr 2011 05:00:33 +0000 http://www.youbrandinc.com/?p=1280#comment-142 Do you not think that people are still brands though - like any other product? I mean, products have brands and brand images. In the same people, people are brands and they have brand images (personal image). Perhaps image constitutes more of what is made up of a personal brand than with a product...? Do you not think that people are still brands though – like any other product? I mean, products have brands and brand images. In the same people, people are brands and they have brand images (personal image). Perhaps image constitutes more of what is made up of a personal brand than with a product…?

]]> By: Matthew from Video Marketing http://www.youbrandinc.com/branding/the-celebrity-personal-branding-myth/#comment-141 Matthew from Video Marketing Wed, 20 Oct 2010 14:29:31 +0000 http://www.youbrandinc.com/?p=1280#comment-141 You've got this right. No gimmicks or high marketing budget can make a fool or a pretender, an authority over the long-term. People love exposing fakes. People like brands develop their value (or 'moat' as Buffet calls it) over time. And when you continuously try to improve yourself, it gets harder to compete with your brand. .-= Matthew from Video Marketing´s last blog ..<a href="http://www.videomarketingcentre.com/website-design-basics" rel="nofollow">Website Design Basics</a> =-. You’ve got this right. No gimmicks or high marketing budget can make a fool or a pretender, an authority over the long-term. People love exposing fakes.

People like brands develop their value (or ‘moat’ as Buffet calls it) over time. And when you continuously try to improve yourself, it gets harder to compete with your brand.
.-= Matthew from Video Marketing´s last blog ..Website Design Basics =-.

]]> By: Scott Scanlon http://www.youbrandinc.com/branding/the-celebrity-personal-branding-myth/#comment-140 Scott Scanlon Thu, 25 Feb 2010 01:06:58 +0000 http://www.youbrandinc.com/?p=1280#comment-140 Yes, he has amazing hair. Being good at something first then possibly focusing on personal branding is to me the solution. .-= Scott Scanlon´s last blog ..<a href="http://feedproxy.google.com/~r/ScottScanlon/~3/F5c1JcyorN8/" rel="nofollow">Defining New Media Marketing Podcast</a> =-. Yes, he has amazing hair.

Being good at something first then possibly focusing on personal branding is to me the solution.
.-= Scott Scanlon´s last blog ..Defining New Media Marketing Podcast =-.

]]> By: Adam Fanslau http://www.youbrandinc.com/branding/the-celebrity-personal-branding-myth/#comment-139 Adam Fanslau Wed, 24 Feb 2010 20:48:08 +0000 http://www.youbrandinc.com/?p=1280#comment-139 Donald Trump's hair is ridiculous lol..... had to add that. But I really do like this post. It brings to the surface a very important point, anyone who is expecting to create a "personal brand" must be good at something first. That is the only way "personal branding" works is by being great at something and using the internet to share it with the world. Trying to build a personal brand before being an expert in your field is like putting the cart before the horse. Good Post Scott thanks for sharing! Donald Trump’s hair is ridiculous lol….. had to add that. But I really do like this post. It brings to the surface a very important point, anyone who is expecting to create a “personal brand” must be good at something first. That is the only way “personal branding” works is by being great at something and using the internet to share it with the world. Trying to build a personal brand before being an expert in your field is like putting the cart before the horse. Good Post Scott thanks for sharing!

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