Archive for the ‘Blog Development & Tips’ Category

5 Tips for Creating a 7 Tips Blog Post

So yesterday I had some time to kill and ordinarily I would have looked up fake Mark Twain quotes on the Huffington Post but I was in a particularly unusual mood. Not sure why but something drove me to use a few of my favorite real time search and social search websites to search for “X Tips” blog posts.

After reading a few I noticed a trend. Many of the posts I found really didn’t have any tips at all. Near as I could tell many of these provided little to no value for who I reasoned was the intended audience. Surely whoever these posts were written for would have known what I thought was common resident knowledge for the industry.

So it got me thinking, if I created a tips blog post (which we don’t do much of here) what would I do differently? Apart from starting it off with a little dry humor here’s what I’d do: read more →

 

Creating For the 10%

Create for the 10% and the other 90 will tolerate it…

I wanted to share some great insight I learned while listening to Russ Roberts on the EconTalk podcast interview his long time friend Gary Belsky, Editor-in-Chief at ESPN The Magazine. Towards the end of the interview Gary mentions:

I tell staff be more of who you are and what you’d want to see as a sports fan. It’s my job to make this judgment–will at least 10% of our readers like it and will the other 90% not be offended? (Gary Belsky)

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Content Secret – The Inverted Pyramid

  • When Creating content think about an inverted (upside-down) pyramid.
  • Always include your most important information and points first
  • Then follow with helpful information and finally end with what would be nice to know.
  • Doing this gives value first and respects your reader, viewer, or listener and allows them to choose to engage further.

Do you want to make sure that your readers or viewers of your video always get value from the content you produce? Creating content using the inverted or upside-down pyramid is one top secrets for creating content that sticks and gets read or watched.

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How to Build Authority for Your Website

How to Build Authority for your Domain

Having an authoritative website helps you create more leads, prospects, and sales. Not only will this help you when someone searches for your website but it allows you to create a launching pad for other marketing efforts. There are some things to keep in mind when creating authority around what you do. Today we talk a little about this and cover things such as…

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How to Create Web Traffic by Commenting on Blogs

Commenting for Traffic on Blogs

Commenting on other blogs is one of the best ways to get targeted traffic to your website or blog. This is where you identify a blog in your niche and you make an insightful comment on a blog entry within the site.

Beyond traffic there are a few other benefits of commenting:

  • Commenting on a blog in your niche should grab the attention of the readers (then into traffic)
  • Done correctly you could build a relationship with the blogger
  • Further solidify your message and influence
  • Create some backlinks to your website

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