You can also catch episode 1 and episode 2…

In the first part of the show both Robert and I give an update of some of the high level things we did over the last week. I start out first and share…

In my real estate niche I updated the product. I essentially turned my e-book into an audio book as a bonus download. After I did that I updated my offer page with some minor changes to reflect this new content.

My Budget Gone in 10 Minutes

Not wanting to wait I wanted to drive traffic. So I fired up a great domain targeted campaign and blew through my budget in the first 10 minutes. I have a rule. Whenever I make a dumb mistake I take a second to step back because usually I’ve made a dumb mistake somewhere else.

Essentially I had CraigsList.org in my target list. Huge mistake as this is one of the biggest trafficked site in my niche. After taking that out and double checking I then saw a huge jumps in opt-ins.

My Email List

For this product I’ve some how or somewhere built an email list. One list of 37 and another list of 900 or so. I’ve never emailed either one of these lists. So I figured why don’t I email them to keep in touch.

Here are my results:

Email List 1:

• 909 Emails sent
• 107 bounces (11.8%)
• 1.25% complaints
• 106 opens (11.7%)
• 31 clicks (3.4%)
• 2 sales (yeah)

Email List 2:

• 37 emails sent
• 2 bounces (5.4%)
• 2.86% complaints
• 8 opens (21.6%)
• 2 clicks (5.4%)
• 1 Sale (yeah)

Not bad for an email list that I never have emailed.

Here’s What I’m Doing Next

My next step is to drive more traffic to increase my sales and to build my email list. From there I’ve created an email auto-responder campaign. This is value based with a soft sale for my product.

I’ve also noticed that my traffic comes from a few states here in the US. So I’m going to be creating special offers that is state specific.

Here’s What Robert is Up Too…

Robert has finished his offers and finished his membership site (find more info on his internet marketing). Also how he has used his membership site where he is gaining valuable strategic data. This is gold right here and shouldn’t be something that you overlook.

He also shared his strategy with his analytic tools. The first tool is Clicky and PostRank. He also goes into more depth and covers tons more topics which is why I suggest you listen to today’s show.

Great stuff in this episode and if you like what we are doing here please share or comment below.

Our intent with this show is to pull back the curtain to digital marketing. Share with you what we are doing, what is working, what isn’t working, and general news and tips on digital marketing.

Today’s show we did a little intro to explain this in the most concise way possible. In our later episodes this will be shorter and we will jump right into the content.

Join Us on the Show

Do you like being around people that are making things happen? Do you enjoy the energy of people that are action orientated? How about people that come up with a concept or an idea and execute?

This is our promise to you. We will focus on sharing with you the inside view of what is working in digital marketing. This really isn’t about us though and we would like to invite you on the show.

Are you currently marketing yourself or your product in the digital space? We want to hear from you. We also want to invite you on our show as a guest. We will have an open discussion and get into the meat of what strategies and tactics you are using. We will ask questions and suggest things that might help or ideas you can implement right now. In addition we would ask that we all have a good time!

Please note this show and concept is new for Robert and I so we are still working out format, length, time, etc… but we are committed to making it and making it great.

First I give a quick background on what you can expect in our show and what we will be talking about in future versions. Then we cover…

Strategy of a Video Landing Page

Next, Robert shares with us his strategy on some of his niche websites. He goes into detail around a particular video strategy he is currently rolling out. From there we discuss why this is a good strategy and what or how is he going to measure results.

He also talks about why he feels this is a good move and why he feels video is by far the best way to communicate on the web.

Rework of a Product

Then I share with you a product I have in the real estate market. This product has been on auto-pilot for a while now but in looking at stats and traffic I saw an opportunity.

I share with you the strategy of what I did, why I decided to create a 5+ hour recording and what I’m going to do after I release that.

Essentially I’m reworking the offer, updating the affiliate program, and sending more paid traffic to get data quicker. I might even continue that traffic but I’m not sure.

We talked about social engagement. Focusing on small business and how you can take advantage of social media to drive sales, create prospects and leads. In this interview we talked about Grandma and the Mob. 3 Secrets to social media success. Plus we talked about the 1-2% rule of influencer’s. Also just general tips and thoughts on how businesses and entrepreneurs can engage in social media.

Listen Below

[audio:http://media.youbrandinc.com.s3.amazonaws.com/interviews/ScottScanlon-Radio-Interview_4_28_10.mp3]

click here (download)

Peter’s show can be found at AM 1570 Twin Cities Business Radio and Peter also has a company called 401K Latte, if you are looking for great real world financial advice I’d check him and his company out.

Now What Do I Do by Tiffany Odutoye

I was fortunate to interview Tiffany Odutoye who wrote the book Now What Do I Do, An Entrepreneur’s Guide to Getting to the next Step with Social Media. She provided some great insights and things that I think can help anybody looking to further expand in the social space:

Listen Below

[audio:http://media.youbrandinc.com.s3.amazonaws.com/interviews/Tiffany-Odutoye-interview.mp3]
Download interview

• What are the hidden benefits of social media?
• How to avoid the most common pitfalls when engaging in social media.
• Is social media free?
• She also gave some great advice on how to avoid doing business and engaging properly.
• We talk a little about web strategy and total online brand presence and how to take that to the next level.

To learn more about her book visit Amazon here.

Listen Below

[audio:http://media.youbrandinc.com.s3.amazonaws.com/interviews/Tiffany-Odutoye-interview.mp3]
Download interview

Tiffany Odutoye

Contact: Tiffany Odutoye (oh-do-toy)
Email: info@virtualpartner.biz
Phone: (740) 877-1320 begin_of_the_skype_highlighting              (740) 877-1320      end_of_the_skype_highlighting
Web: http://www.talksocialnetworking.com
Web: http://www.virtualpartner.biz
Twitter: http://twitter.com/virtualpartner
Facebook:http://profile.to/virtualpartner/
LinkedIn:http://www.linkedin.com/in/virtualpartner

We are starting to interview people that we feel have great insight. Also by listening to these interviews our goal is to give you actionable advice that can make a difference in your business. These interview will range ffrom business owners, entreprenuers, industry experts, or to someone who just has a great story to tell.

The interview below is from Dan Fernandez from WebBizIdeas:

• Do you have an idea for a web application in your head? Dan gives some great advice on how to make this reality.
• Key elements to a success web application
• Wireframing and why doing this saves you time, money, and effort. As a side note I believe this can be transferred over not just to web development but business ideas as well.
• Plus much more…

This is one of our first interviews and the first one in video. I did this in Skype and the connection dropped off a bit. Also I summarized the process I went through below if you are interested in doing this yourself. I noticed there might be some syncing issues… yes I know annoying.

Watch the Interview Below

How Did I Do This

1. We did the interview in Skype
2. While doing the interview I used a program called VodBurner.
3. I then had to use VodBurner to edit this interview and export to AVI
4. I imported this into Cyberlink Powerdirector and put the parts together
5. Exported to MPG then used Adobe Media Encoder to Export to mp4 to save size

My Overall thoughts on this is it was a pain. First VodBurner does not record in any native format (ie AVI, MPG). So you have to use their program to render the video. So after  you have a recorded call you have to tell podburner you want to edit the call. It then converts this to AVI (both sides of the conversation). So essentially I had 2 50GB AVI files. One for my side of the call and one for Dan. You then use Vodburner to edit how the final AVI comes out. So I had about 100GB tied up by this process. Plus the original files that Vodburner records in.

I should mention that because we had a dropped call a few times that means I had to do the above three times.

Harvey shares with us what he calls humanizing your selling strategy. You can take my factory, you can take my employees from me, you can take my land from me… but leave me my rolodex and I’ll be back to where I was today three years from now. Personal relationships is where it is at.

You have to have a deep down burning desire every time you put your hand out to think about what the person on the other side of the hand shake. What can you do for them.

Register for the Thriving in Today’s Economy Webinar on October 14th.

Steve Kloyda - Prospecting Expert

In today’s show we talk with Steve Kloyda (visit website) an expert in exploding your sales and prospecting. Steve Kloyda has made more than 250,000 telephone sales calls, listened to and analyzed more than 25,000 sales calls and facilitated more than 6000 one-on-one coaching sessions.

In today’s show you’ll learn:

• With the popularity of social media is prospecting a dying art?
• The secrets to successful prospecting.
• The one thing you can do to increase your prospecting success.
• A great story about how text messaging is changing our world
• The one secret that will make a major impact on your business

Steve has created the “Magnetic Selling Strategies” a unique process which attracts more Prospects, retains more Clients and drives more Sales! I highly suggest that you check out his upcoming webinar the Ultimate Sales & Prospecting System (click to register now). You can also view Steve’s blog: www.TheProspectingExpertBlog.com.

Listen Below

Steve began his sales career in 1980 as a stockbroker. In a highly competitive business where the telephone can often lead to frustration, Steve learned to develop the skills and disciplines needed to produce phenomenal results. In only 8 months he had opened 180 new accounts from cold calls, along with setting a company record of nine in one day!

Prospecting the Key to Success in today's economy

In 1989, Steve joined a local sales training organization as Vice President of sales. Each week he would work one-on-one with his salespeople by listening to their tape-recorded telephone calls. Together they would identify what was working and what wasn’t, and then discuss specific strategies for improved performance. This hands-on approach and the positive feedback Steve provided led to superior results for his salespeople. Steve realized that this fresh approach to learning was producing results, and the combination of his love of sales along with his unique ability to teach others became the catalyst that created Telemasters, Inc. in 1990.

Steve’s motivation, insights and down-to-earth strategies provide a powerful learning experience for all. His mission in life is to lead, teach and inspire others to apply timeless principles that produce life-changing results.

Search Engine Talk with Jeff Foster

Got to talk to Jeff Foster again and we covered some great information. Listen to the show below.

We first talk about what type of things you should really be focusing on in the search engine world. How to create content and the elements that make up a great content strategy.

Then we move on with the ever important aspect of search marketing–link building.

What are the things you have to be focused on when building links to rank within search engines. Does google like link building. This is something that I have found alot of small business and people have really been taken advantage of. Jeff gives some great advice on what to look for when hiring out link building.

Then we talk about Synomyms and how much of a roll they play into search.

Oftentimes we talk about the economy as if it’s something out there. Something we don’t control but as Dave shares we need to look at it in another way. Great tips and advice from Famous Dave, now let’s make it happen.

Want to learn more about Dave? I could share a bio but I found the fact sheet much more engaging:

• 1971 – Anderson starts first selling business at age 18 and promptly fails.
• 1972 – Anderson starts second business wholesaling plants to florists in the Chicagoland area. By time he is 21, he secures all Chicagoland Sears stores and every major retail florist account in Chicago and goes bankrupt in 1979.
• 1977 – Anderson participated in President Carter’s Task Force to study “The Problems of Minorities in Small Business,” and participated in round table discussions sponsored by the Small Business Administration.
• 1979 – Anderson joined the sales force of a major Fortune 500 company. In one year he took the last place territory of 12 states to Number One by bringing in over $1,250,000 in sales the last 6 months of the year.
• 1982 – Anderson was hired to put together a team responsible for turning losing businesses into profitable and stable businesses for the Lac Courte Oreilles Chippewa Reservation. Under his leadership, gross revenues were increased from $3,900,000 to $8,000,000. This effort was recognized by President Reagan’s Commission on Indian Reservation Economies.
• 1983 – Anderson was named to a National Task Force on Reservation Gaming by the Bureau of Indian Affairs in Washington, D.C.
• 1983 – Anderson was appointed to The Council on Minority Business Development for the State of Wisconsin by Governor Tony Earl.
• 1984 – Anderson was appointed to The Wisconsin Council of Tourism by Governor Earl.
• 1985 – Anderson was named a Bush Leadership Fellow by the Bush Foundation, St. Paul, Minnesota, recognizing him for a lifetime of outstanding achievement.
• June, 1986 – Anderson earned a Masters Degree in Public Administration from Harvard University at the John F. Kennedy School of Government (without having an undergraduate degree!).
• 1989 – Anderson formed a management and investment company specializing in emerging gaming markets. In the March, 1997 issue of Fortune Magazine, this company was recognized as “The Fastest Growing Company in America.”
• 1994 – Anderson was an original investor in The Rainforest Café and served on their board of directors, a highly successful restaurant company that was recognized as one of the “Hottest Concepts in America.”
• 1994 – Pursuing his life-long passion, Anderson opened his first Famous Dave’s BBQShack in Hayward, Wisconsin, on Round Lake. The BBQ Shacks are reminiscent of the old-fashioned BBQ joints popular across the country 50 years ago, featuring slow-smoked ribs along with Dave’s own secret BBQ sauces. The restaurant was an instant success, serving up to 8000 people a week in a town of only 1800!
• October 1995 – Famous Dave’s BBQ was awarded the Blue Ribbon “Best BBQ Sauce in America” in the mild-sauce division at the prestigious American Royal International Barbecue Contest. In December, Mpls. St. Paul Magazine named Famous Dave’s BBQShack “Best Barbecue Joint” in the Twin Cities.
• October 1996 – Famous Dave’s of America, Inc. announced its Initial Public Offering, opening at $6.25 on the NASDAQ market.
• May 1997 – Nations Restaurant News recognized Famous Dave’s restaurants as one of the “Hottest Concepts in America” for originality, and innovation in menu, décor, service, as well as strong consumer approval.
• June 1997 – Ernst & Young, sponsored by NASDAQ and USA Today, recognized Dave Anderson as Minnesota and Dakota’s Emerging Entrepreneur of the Year. The Entrepreneur of the Year program honors and recognizes entrepreneurs who have demonstrated excellence and extraordinary success through innovation, financial performance, and personal commitment to their business and community
• March 1998 – Anderson named Restaurateur of the Year by Mpls. St. Paul Magazine.
• April 1998 – Zig Ziglar, world-renowned motivational speaker and author of “See You at the Top,” dedicated his “Success for Dummies” book to Dave Anderson. “Success for Dummies” is one of a series of the highly successful “Dummies” books by IDG Books Worldwide, Inc. Dave’s “Against All Odds” life story is featured in this best selling book.
• January 1999 – The Anderson Family established The LifeSkills Center for Leadership with a $1,400,000 gift. This fund was created to help disadvantaged Native American Children.
• March 1999 – Famous Dave’s recognized for being in the “Top 10” restaurants out of the “Super 1000” restaurants in Minnesota! Mpls/St. Paul Magazine
• March 1999 – Anderson’s new cookbook, “Famous Dave’s Backroads & Sidestreets”, was released with all proceeds being donated to help disadvantaged Native American children.
• December 1999 – “Famous Dave’s Backroads & Sidestreets” wins the National Barbecue Associations “Award of Excellence” for being the “Best New Barbecue/Grill Cookbook!”
• May 2000 – Dave’s success story of overcoming major adversities and failures is featured by New York Times best selling author on leadership, John C. Maxwell in his newest book “Failing Forward”
• November 2000 – Famous Dave’s awarded “Top Gun” by the Neighborhood Marketing Institute for aggressive in-store marketing at the 2000 Marketing War College. 1999 to 2000 in-store marketing efforts resulted in 47% increase in sales, 8.5% average increase in comparable store sales, and an overall 300% increase in profits.
• 2001 – Nominee for the Horatio Alger Association of Distinguished Americans Award.
• January 10, 2002 – Honored as an Olympic Torch carrier for the 2002 Winter Olympics held at Salt Lake City, Utah.
• February 2, 2002 – Receives the Odyssey Award by Big Brothers Big Sisters for significant contributions to his profession and the community either as mentors or in service to youth.
• April 1, 2002 – Dave receives Oprah’s Angel Network Award for continuing leadership development work with at-risk Native American youth.
• July 3, 2002 – President Bush appoints Dave to the President’s Board of Advisors on Tribal Colleges and Universities
• May 2003 – Dave receives Nightingale-Conant coveted “Acres of Diamonds” Award in recognition of his personal commitment for helping others find their own “Acres of Diamonds!”
• December 2003 – President Bush appoints Dave ninth Assistant Secretary for the US Department of the Interior for Indian Affairs and confirmed by a full US Senate vote. Dave is responsible for a $2 billion dollar budget and over 10,000 employees.
• May 2004 – Northland College presents Dave an Honorary Doctorate Degree for his commitment to public service
• 2004 – Anderson’s book Famous Dave’s LifeSkills for Success is published with all proceeds being donated to the LifeSkills Center for Leadership.
• January 2005 – Dave is chosen Grand Marshall for the St. Paul Winter Carnival Parade
• April 30, 2005 – The Boys and Girls Clubs of America appoints Dave to the Board of Governors
• May 12, 2005 – Northland College appoints Dave to the Board of Trustees
• 2005 – 2006 – Board member, Minnesota Teen Challenge
• March 2006 – Keynote Speaker for the Montana Governor’s Prayer Breakfast
• December 2006 – Minnesota Entrepreneurs’ Entrepreneur of the Year Award
• January 2007 – Northwood University Outstanding Business Leader Award
• March 2008 – Receives the Urban Financial Services Coalition’s Living Legend Award
• September 2008 – Launched his DVD BBQ Pitmaster Secrets Revealed!
• January 2009 – Keynote Speaker for The South Dakota’s Governor’s Prayer Breakfast
• May 2009 – Dave is featured on Fox and Friends Morning Show
• June 2009 – Dave partners with his sister to release his secret wild rice recipes
• August 30, 2009 – Dave’s Day is declared as Famous Dave’s celebrates its 15th Anniversary
• October 28, 2009 – Johnson & Wales University recognizes Dave as a Presidential Distinguished Visiting Professor
• December 19, 2009 – Indiana Wesleyan University presents Dave with their Presidential Citation for his work in leadership