The number one rule any marketer or business owner can realize when they have a product or service is that in the end we really just care about ourselves. Even Read the Rest…
It’s All About You
Category Archives: Marketing
How to Excel in Attention Economy
Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource–time. The answer to making sure you break through is positioning. Read the Rest…
3 Reasons People Buy
Why do people choose to buy from you? There really are three reasons why people choose to buy from you. They buy to make money, to save money, or to Read the Rest…
Why I Love Snuggies and You Should Too
At first I should start off with a disclaimer. I don’t own a Snuggie, I don’t think I will ever will own a Snuggie, and I’m not quite sure if Read the Rest…
Becoming Part of the Conversation – Case Study
While watching football these past few weekends I’ve noticed a campaign from Hyundai that is is going in a direction of where I feel the world of advertising and engagement Read the Rest…
Getting Prepared for the Future of Permission Marketing
When it comes to communication the biggest problem someone faces right now is overload. From cell phones, text messages, emails, and social networks. The vast amount of communication that the Read the Rest…
Why and How to Think and Operate Like a Media Company
When you think and operate like a media company it allows you to interact with your target market on their terms in turn allowing you to sell more effectively and Read the Rest…
Your Product is Your Marketing
Have you played the telephone game? You know the one where one person whispers a sentence and by the end it gets all garbled? Well I’m at the end of Read the Rest…
Two Tools to Find People Who Want to Buy Your Stuff or Join Your Business
One of the keys to having success online is finding and engaging your target market. I’ve found to be most successful in this you should look at at this as Read the Rest…
The Vocal Minority
One secret to capturing your market is to focus on a vocal minority in your market. Connect and deliver your product or service beyond their expectations. Done correctly this enables Read the Rest…
