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By Scott Scanlon curated from forbes.com - - Image courtesy of forbes.com

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Well this is an interesting take on ROI of marketing… essentially it’s about using soft metrics like impression and engagement.

Should you be measuring your time and money spent in digital as impressions or some metric close to that? We know that in today’s landscape we don’t live in a interruption advertising world…

If you’re tracking monetary return on investment (ROI) as the sole criterion to determine if your marketing programs are working, then you need to catch up to the 21st century because you’re missing a big part of the picture.

No longer does ROI stand only for return on investment….

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The six questions contained within this story that we highlight today are really good questions regardless if your  a brand or a single person creating content for a market. Those few things are:

  • Always-on: Are you publishing content for an audience on a daily basis?
  • Editorial: Are you publishing content that an…
    Fast, dramatic changes in the digital space have given brand marketers new opportunities to earn and sustain the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest, to name just three, empower brands to communicate directly with an audience.  

    While many brands rush to leverage…

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By Scott Scanlon curated from hbr.org -

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So in looking at successful people and what they do HBR has a good piece that serves as a guide post…

  1. Get specific.
  2. Seize the moment to act on your goals
  3. Know exactly how far you have left to go
  4. Be a realistic optimist
  5. Focus on getting better, rather than being good
  6. Have grit
  7. Build your willpower…
    Why have you been so successful in reaching some of your goals, but not others? If you aren’t sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail.The intuitive…

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By Scott Scanlon curated from socialmediaexaminer.com - - Image courtesy of socialmediaexaminer.com

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Comments on your blog are the ultimate form of community building. They give you an ability to interact one on one with your audience. It also provides signals for the search engines regarding the stickyness of your site.

I believe these real people interaction signals are going to become more and…

Have you ever left a comment on a blog?

How do you feel when the author replies?

As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and…

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Marketing is a never ending path to persuasion. Every day it seems we learn more about how we work and how the mind works. All great marketers I’ve studied have had this curiosity… this wanting to know how the mind and people work. The post that we feature here talks about…

Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the composure and polish you’d expect of a student at a prestigious school, yet she succombs to her habit…

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This is a great post for building your key message about your brand or your business. I’d suggest that you always try to condense your communication, for instance your first sentence should really define and set the tone.

I do like the steps outlined in this post though, if you were at a…

When you get a chance to talk to a prospect — you want to make sure you talk to them about what matters.  And if you’re not well prepared…that usually doesn’t happen.

Think back to when you were a teenager (or a pre-teen if you developed early) and were…

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By Scott Scanlon curated from hbr.org -

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Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information…

Marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers the best deal. Brand loyalty, the thinking goes, is vanishing. In response, companies have ramped up their messaging, expecting that the more interaction and information they provide, the better the chances of holding…

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I feel if you can look at your market or your business as a never ending mystery you will be wildly successful. Oftentimes when we meet people that are having challenges in business or in marketing that’s the first thing that we try to nail down.

Why are they in business?…

Innovation is all about coming up with new solutions to solve problems.

But here’s an interesting question: is the problem that you’re trying to solve a puzzle or a mystery?

The distinction was made by Gregory Treverton and highlighted by Malcolm Gladwell in a piece he wrote on…

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Okay these tips come from Derek Halpern, who I have tremendous respect for, if you haven’t heard in in a podccast or read his blog SocialTriggers– you should. Before I give my thoughts and what you can take from this piece here’s the tips at a high level:

  • Strategic areas for…
    This week I want to talk about blog conversion, the art of making your visitors take action whether that means spending more time reading your content, buying one of your products or subscribing to your email list.

    There is plenty of content out there on how to convert your…

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I’m a huge fan of video marketing. I think it’s one of the best ways to connect with your target market. Really it’s the next best thing to in person selling there is in the digital realm.

We just recently had a strategy session on content and the content we should…

Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.

According to a March 2012 report from ContentWise…

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