Understanding the New ROI of Marketing…
Well this is an interesting take on ROI of marketing… essentially it’s about using soft metrics like impression and engagement.
Should you be measuring your time and money spent in digital as impressions or some metric close to that? We know that in today’s landscape we don’t live in a interruption advertising world…
If you’re tracking monetary return on investment (ROI) as the sole criterion to determine if your marketing programs are working, then you need to catch up to the 21st century because you’re missing a big part of the picture.No longer does ROI stand only for return on investment….

















