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“When you can’t create you can work.”
After David Ogilvy’s wildly popular 10 tips on writing and a selection of advice from modernity’s greatest writers, here comes some from iconic writer and painter Henry Miller.
In 1932-1933, while working on what would become his first published novel, Tropic... read more
Let's say your target market has an affinity for hiking. Good thing to know right? Well let's go deeper with social media and see how this allows you to learn about your target market.Commentary:
Here is the amount of people I could find on Twitter who list hiking in... read more
The telegraph and social media? You bet, in this post we talk about how Abraham Lincoln used the new technology (the telegraph) to win the war…
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Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let's take calls-to-action as an example. If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales.... read more
Everywhere you turn, people are talking about design. It’s been hailed as the core ingredient to the success of everything from ad campaigns, to products, to entire companies. In this post we’ll look at how to design for the success of your website or Web app. From Jack Dorsey calling... read more
I decided I needed a set of variations on General Motors' first WorldCar, the "T" or Chevette, Kadett or Gemini.Made or soldnearly everywhere is several versions.I hope I have included all ofthem in this set.... read more
Creating, updating and monitoring a professional online presence has become a full-time job. And not just for social media professionals, like myself, but for anyone who engages with the business community.
Unfortunately, most of us have less and less time to devote to our online social channels. Business owners,... read more
When you follow-up with a prospect or customer after sending information, what do you say? What specifically do you want to accomplish? So often we start out the call with, “Do you have any questions on that?” Is that really the purpose of your call? I hope not.... read moreCommentary:
Good advice within here…
HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers' sites.
I think it is safe to say... read more
Generating sales leads is not the sole responsibility of the marketing department.
For many salespeople, if they had to wait for marketing to generate leads, they would wind up suffering a slow death.
The problem is how to generate leads. For many salespeople this is one of the... read more
