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4 Types of Content Every Site Needs

4 Types of Content Every Site Needs

Content is a nebulous topic, it’s hazy, vague, ill-defined. Working as a content strategist I’m often asked similarly nebulous questions. For example – ‘what sort of content should we create?’ Why do you need...

When Ecosystems Connect You Are Toast

When Ecosystems Connect You Are Toast

In the old days, bigger was always better. Every entrepreneur’s dream was to grow their business to acquire greater assets and capabilities. These, in turn, could then be leveraged for more growth and power...

8 Universal Motivations

8 Universal Motivations

Whenever I sit down to write sales copy, create a sales script, or figure out how to reach a target market I start with the basics. In essence I try to imagine a single...

Abraham Lincoln and Social Media

Abraham Lincoln and Social Media

For history buffs this historical record gives us amazing insight into the war and the mind of President Lincoln himself. President Lincoln never kept a diary but the his thanks to his telegraph records...