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Archive for February 7th, 2012

By Scott Scanlon curated from techdirt.com -



Over 70 different groups, including many who were central to the January 18th online protests against SOPA, have put together a letter asking Congress to put a halt to any attempts to further expand intellectual property laws. The key point:Now is the time for Congress to take a breath,…

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This is some of the best advice I’ve read lately.

I was recently asked to help someone I know promote their business product on my personal Facebook page. “Just post a link to our webstore” they enthusiastically suggested. I refused. One, because I didn’t have any interest whatsoever in their product, nor did I think any of my friends would,…

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By Scott Scanlon curated from blogspot.com -


Good business dev advice on getting back to simplicity. The rule of 3 well highlighted in Stacy’s post.

What, exactly, is the Rule of Three? It’s a rule that basically states that more than three “whatever” is confusing and overwhelming – either visually or mentally, or both.

That makes it especially helpful if you’re the kind of entrepreneur who likes to give too much…As in: too many…

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Pinterest now drives more referral traffic (3.6%) than YouTube (1.05%), Google+ (0.22%), and LinkedIn (0.2%) combined, according to Shareaholic’s January 2012 Referral Traffic Report. Pinterest grew 44% from 2.5% of referral traffic in December 2011, after owning just 0.17% of the traffic in July 2011. Facebook remained the top referral…

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This post actually changed my mind a bit about QR codes. I still think they are going to go away when we can create RFID for less than a few pennies…

The Augusta Canal “DigiTrail” offers visitors a guided tour using QR codes.

In case you haven’t noticed, QR codes—those pixelated-looking little squares—are everywhere. QR codes (QR stands for “quick response”) are starting to appear on everything from print media to t-shirts and wine bottles.

QR codes have been…

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By Scott Scanlon curated from clickz.com -


There is still a huge opportunity in the mobile landscape but it takes effort and focus–so get started!

The explosive growth of smartphones and the resulting tectonic shifts in consumer behavior continue to demonstrate the need for big marketers to pay attention and find ways to connect with their audiences on mobile devices (as if you haven’t heard that before).

Here’s a look at five important trends…

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Viewers enjoy online videos they discover from a recommendation more than ones they discover through browsing, according to a white paper released in February 2012 by Unruly Media. Examining 4 social video campaigns from leading brands in 2011, the study found that 65% of viewers who watched a recommended video…

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A Cint survey has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.

While companies are currently looking to reduce spend…

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