Where’s Your 10X Performance Improvement?
1969 was a pretty interesting year for the Swiss watch industry.
That was the year the Omega Speedmaster became the first watch on the moon.Meanwhile, back on earth, there was a serious race to make the first automatic match that included a chronograph.Jeffrey Stein retells this story in International Watch magazine, and it’s really interesting.
The short version is that Zenith, Heuer, Omega and Breitling were competing fiercely to be the first to bring this innovation to market.Work started in the early 1960s, and by 1969 several versions of automatic chronographs were ready to go.
Image courtesy of timkastelle.org
See all posts on Business Development