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good commentary on the current state of social advertising.
When does 845 million not equal 845 million? When it’s the number of active users Facebook claims in its initial public offering filing. Last week the social networking giant amended that filing and conceded it may not be so giant. While still massive, Facebook said as many as 6% of…
Merging of experiences will be huge in the next few years.
As ‘water cooler’ events go, the Super Bowl is about as big as it gets. Given the surge of activity since last year’s game across the social TV and companion app landscape, there’s going to be a huge amount of activity this year….
If it has been a long time since you looked at your business plan and now you’re ready to kick off your business for the new year, here’s a tip: Start with the marketing plan first. There are two reasons for this: 1) You must know who is your paying…
New research finds people fork over $5,000 worth of personal information a year to Google in exchange for access to its “free services” such as Gmail and search. While many view this as a fair trade, privacy experts say the Internet giant’s latest plan to pool user data from its…
Recently, I realized that my phone takes better quality pictures and has more megapixels than any camera I currently own. While I am nostalgic enough to lament that my future children may never know the Kodak brand existed, I still keep snapping away and sharing photos with my phone. And…
Viewers enjoy online videos they discover from a recommendation more than ones they discover through browsing, according to a white paper released in February 2012 by Unruly Media. Examining 4 social video campaigns from leading brands in 2011, the study found that 65% of viewers who watched a recommended video…
Everyone loves a good story. When done well, storytelling can take people on an emotional journey that creates a strong bond with your brand. Historically, storytelling has played an important role in everyday life; passed on through word of mouth, stories have the emotionally charged ability to drive people to…
Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money.Let’s say you’ve got some down time between major marketing campaigns. Does that mean your marketing efforts have to go into hibernation? Of course not. You can…
I recently came across this fascinating post about Apple Marketing principles, as articulated by Apple circa 1977. Here they are:It’s the last element most marketers and copywriters screw up or overlook: the importance of Imputed Quality. Not nuts and bolts, specification-driven build quality or value for the dollar…
Here is the commentary that makes this post highly relevant.
ComScore measures the digital world and shares some insight with their latest report “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.SThe underlying theme shows that tablets and smartphones change the media consumption habits of the average user. Expect this trend to continue as more people…
