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By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact. We had a lively Q&A session and gave an exclusive offer combining both an …
Really good point here and something to think about…
Manipulation: the action of controlling someone in a clever or unscrupulous way.
It’s a touchy subject, but arguably advertising in its purest form is manipulation. Campaigns want to change behaviour or elicit a response. You can’t argue with that.
But we’re not in the business of manipulation, are …
Many traditional marketing models now seem ancient and obsolete. New strategic models are needed – not just for text books and academics but for managers. Businesses need practical templates on which to build the next generation of actionable marketing strategies – with a mix of tactics that work online.
Offline is still important – but the …
Some really good advice here on positioning and storytelling. I’d disagree somewhat on the 3 critical components of storytelling, I don’t think ‘mentor’ is necessarily a critical aspect. I believe it should be more along the lines of how your product or services helps the ‘hero’ (your customer) accomplish great things, in turn overcoming the villain (their …
Think direct mail, then digital… Direct Marketing Association’s 2012 Response Rate Report.
Of course we have to consider the source but maybe, just maybe it’s something to consider. What creative ways can you find to reaching your customer base via direct mail?
Although direct mail response rates dropped nearly 25% in the past decade, mail campaigns still …
It took the chance, raised $7.4 million, and now FBX is performing 36% better than Google’s ad exchange, according to data Triggit released today showing it may have hit the jackpot. Triggit’s revenue is up 300% since it jacked into FBX. For those less familiar, FBX is Facebook’s cookie-based retargeted ad system that launched …
Take a few minutes today and see if you can find ways to feature your company or your products in a story that will resonate with your target market. The story from Inc really does have some good tips, although it’s a little light on the exact way to do. It’s more of a reminder …
What has Cinderella got in common with Fight Club?
Lots, according to Jon King, Story Worldwide’s Chief Storyteller. During the ‘Storytelling for Brands’ session at our London office last week, part of Social Media Week London, we shared Story’s brand-centred approach to narrative content.
We draw our inspiration from the most important study of storytelling ever …
Earned media is often the result of public and media relations efforts to “earn” coverage in industry publications, both on- and offline. In other words, it’s achieving editorial brand presence within media without having to advertise. Although it’s entirely possible and common that a brand would advertise in the same digital publication where they’ve …
Great story on branding here…
The year is 323 BC. Alexander the Great, ruler of an empire which stretched from Europe to the Himalayas, is dead. His death is sudden and he has no established heir. Enter the ???????? – the Successors. These men were Alexander’s generals; loyal to him in life but ambitious in …
