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In Silicon Valley, “lean” is the key to startup strategy. Could it also describe a more effective content marketing approach? “The Lean Startup,” by author and entrepreneur Eric Ries, introduced “lean” methodology, which uses science to help entrepreneurs match their products with a target audience quickly and cost-efficiently.
1. Define your pain points:
2. Start small:
3. Measure …
Content marketing refers to the practice of creating unique content, driving an audience to it, and then hoping (praying) that the content is useful or engaging enough to get people to remember, share, and talk about it. The difference between then and now is that with advent of search, social media, and mobile devices, …
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The world of search is about to be flipped completely on its head. As part of that sea change, today’s reactive Web-based searches are about to give way to proactive, geo-fenced answers that will pop up before you even frame the question. In many cases, you won’t be searching for content – content will …
Every time we discuss search engine optimization, in any format, and almost any context, the discussion takes a predictable path that loosely translates into a simple question: what is it that I need to do to game search? The question is important because beyond the all too human-psychology flaws it reveals it also highlights …
As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers. People buy from people that they know, like, and …
By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact. We had a lively Q&A session and gave an exclusive offer combining both an …
Step #1: Define your blogging objectives with these six questions
Step #2: Use Research.ly to get inside your blog reader’s head
Step #3: Use Facebook Insights to get inside your reader’s head
Step #4: Create a content calendar
Step #5: Manage your blog content with EditFlow
Step #6: Create great content using these 13 questions
Step #7: Share great photos
Step …
Memory and retention research shows that people only remember about 10 percent of what they hear just one week after hearing it. However, according to a 2006 study, retention jumps to 65 percent when a picture was associated with the key messages being delivered. The rise of memes, infographics, and videos in content marketing …
Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Unfortunately, some companies have lost focus on original content creation–thinking that social media is all that matters. Although social media is a potentially powerful marketing medium, you cannot optimize social media marketing without creating original, high-quality …
