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Stories about ‘Content Marketing’

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The six questions contained within this story that we highlight today are really good questions regardless if your  a brand or a single person creating content for a market. Those few things are:

  • Always-on: Are you publishing content for an audience on a daily basis?
  • Editorial: Are you publishing content that an…
    Fast, dramatic changes in the digital space have given brand marketers new opportunities to earn and sustain the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest, to name just three, empower brands to communicate directly with an audience.  

    While many brands rush to leverage…

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Okay these tips come from Derek Halpern, who I have tremendous respect for, if you haven’t heard in in a podccast or read his blog SocialTriggers– you should. Before I give my thoughts and what you can take from this piece here’s the tips at a high level:

  • Strategic areas for…
    This week I want to talk about blog conversion, the art of making your visitors take action whether that means spending more time reading your content, buying one of your products or subscribing to your email list.

    There is plenty of content out there on how to convert your…

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Since the rise of PInterest the interest in image marketing has skyrocketed. Here we are talking about much more than infographics (which seem to be way to common). The article we highlight now provides some good tips on image marketing:

Tactic #1 – Optimize your images for people
Tactic #2 – Optimize…

There is nothing worse than waiting for a page to load. As a user you probably get impatient won’t wait that long…and if it’s your site that is taking so long to download, understand that for every additional second of download time you lose 7% of your conversions!

So…

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Running short on content ideas? Here are 11 ways to spur some thoughts and get you going. The article featured goes into much more detail:

Ask those who love you the most, Leverage your supply chain, Look within, listen, Analyze your analytics, Trend tracking, Curate, aggregate, and annotate, Reuse, repurpose and…

Two completely separate events about two really different topics, yet the same questions kept coming up surrounding the creation of content. It seems that the PR practitioners and marketers that made up the listening audience were frustrated and looking for answers on how to find the time and the resources…

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Another good thought provoking post on adding some great relevant content, here they are at a high level:

1. User Generated Content: Forums
2. User Generated Content: Videos & Images
3. User Generated Content: Ask For Feedback & Questions
4. User Generated Content: Article Submissions From Readers & Customers
5. User Generated Content: Reviews
6. Rewrite…

In the first article in this series, I outlined 10 ideas for adding content to a website and other venues to help improve organic visibility. In the last article, we covered 10 more ideas. With today’s piece, you’ll have a grand total of 29 content development ideas to get working…

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By Scott Scanlon curated from socialmediaexaminer.com - - Image courtesy of socialmediaexaminer.com

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Comments on your blog are the ultimate form of community building. They give you an ability to interact one on one with your audience. It also provides signals for the search engines regarding the stickyness of your site.

I believe these real people interaction signals are going to become more and…

Have you ever left a comment on a blog?

How do you feel when the author replies?

As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and…

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I’m a huge fan of video marketing. I think it’s one of the best ways to connect with your target market. Really it’s the next best thing to in person selling there is in the digital realm.

We just recently had a strategy session on content and the content we should…

Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.

According to a March 2012 report from ContentWise…

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By Scott Scanlon curated from unbounce.com -

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Couldn’t have said it better myself. Curation is a good secondary strategy and really serves as a good appetizer for your own content. It’s also a good way to start if you haven’t done content before, it gets you into the process and the consistency of creating content.

Another good benefit…

Fact #1: You don’t need to be a content producer to market with content.Fact #2: Not all curators work in museums and have elbow patches.

Now, before you fire up the rotten tomatoes, let me explain. As a writer and blogger I value content creation, but I’m the first…

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By Scott Scanlon curated from bbc.co.uk -

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The results showed that when tasks were presented visually rather than using traditional text-based software applications, individuals used around 20% less cognitive resources. In other words, their brains were working a lot less hard.

As a result, they performed more efficiently, and could remember more of the information when asked later….

Sitting at your desk in the middle of the day, yet another email notification pops up in the corner of the screen, covering the figures you’re trying to digest in the complicated spreadsheet in front of you.

Your laptop is open on the desk next to you with another…

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