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Things didn’t turn around for the better until I realized how much impact a well crafted welcome email can have. I used to send a welcome email for the sake of sending one, without putting much thought into it. In hindsight, this was a huge lost opportunity!
- Ensure the subject is interesting.
- Write in an genuine …
This post is something anybody can take to heart and is full of some really good examples. It’s something we don’t think about much but these little mircocopy elements do drive conversions.
The fastest way to improve your interface is to improve your copy-writing.
I remember the first time I realized how much even the smallest …
Good stuff here… knowing copy is critical to business and communication:
- Listen to the creator of the product. Let her talk (for hours if necessary) about what makes it work, why she built it, what she hopes it will do for her customers. This practice alone might give you the bulk of the copy you’ll end …
Good tips from a classic book…
“Choose a suitable design and hold to it.”
“Use the active voice.”
“Use definite, specific, concrete language.”
“Omit needless sentences.”
“Be clear.”
See full story on ethos3.com
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This is one of those things I would print out and keep in a swipe file. In this post Jamie Turner speaks how these words will help in your mobile marketing but they also have a larger impact. Well worth the read and like I said, print them out for future reference or as a …
Awhile ago I attended an inventors’ club meeting. Some of the members had already launched successful products and were working on more, while others were merely beginners with great ideas. The beginners were commiserating about how hard it is to deal with financing, raw materials, manufacturing, promotion and all the rest, when one of …
Creating headlines is important when generating clicks. It’s probably one of the most important aspect of generating shares and retweets. Here’s the level tips but visit the article to get a little explanation of each.
- Don’t Reveal Too Much
- Be Ultra-Specific
- Use Strong Adjectives
- Ask a Question
- Use Numbered Lists
- Keep It Short
- Read Print Headlines
See full story on conduit.com
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Rule 1: Listen to the Voice Inside Your Head
Rule 2: Learn From the Masters
Rule 3: Read Like Writers
Rule 4: Review the Rules
Rule 5: Study Sentences
Rule 6: Write With Non-Zombie Nouns and Verbs
Rule 7: Punctuate That Thought
Rule 8: Nobody’s Perfect
Rule 9: Fail
Rule 10: Fill in the Blank
Click below to get a good overview of each …
Okay, yes out of left field here but I find this topic tricky– so it was good to see the answer.
One of the pleasures of a recent piece on semicolons by Ben Dolnick, in the Times (“Semicolons: A Love Story”), was his reference to William James, whose deft use of the semicolon to pile …
“When you can’t create you can work.”
After David Ogilvy’s wildly popular 10 tips on writing and a selection of advice from modernity’s greatest writers, here comes some from iconic writer and painter Henry Miller.
In 1932-1933, while working on what would become his first published novel, Tropic of Cancer, Miller devised and adhered to a …
