Marketing Indicators | Latest Marketing News

Stories about ‘Marketing Indicators’

Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise

Pin It

This is pretty interesting, not surprising but growing a bit faster than I anticipated. I do think as paid advertising becomes more difficult that these numbers will rise even further. The post I shared here is the best roundup I’ve seen (outside of reading the actual report).

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report, The findings speak highly for information gathered through social media or other forms of user-generated…

Marketers combat declining engagement

Pin It

As mobile and social channels have flourished in recent years, email has seen its delivery and open rates lose steam. However, in the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.

In the face…

Young Adult Power survey questions social media’s ability to drive sales

Pin It

The first Young Adult Power (YAP) Media Index survey has confirmed the popularity of social media amongst young people, but has revealed figures which cast doubt on its ability to generate sales for brands.

The survey, consisting of 500 young people in the UK, showed that a massive 98%…

5 Key Trends Supercharging Today’s Digital PR

Pin It

In 2012, Social Media will move beyond growth to saturation. This means that digital public relations is changing quickly.

Recently, I had an opportunity to speak about the opportunities and trends in digital public relations at the PR News Digital Summit. Here’s a quick look at what I think…

Report: How Americans are Spending their Media Time… and Money

Pin It

Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year);…

‘Showrooming’ Is a Valid Concern for Retailers

Pin It

“Showrooming,” the practice of researching merchandise in a store, then buying it elsewhere—online, by phone or from another brick-and-mortar business—has retailers nervous, and rightly so. Price-conscious consumers are inclined to defect when presented with a better deal.

Shoppers armed with smartphones, though, have been causing the most commotion. The…

Digital Brands Reorganizing to Become More Customer-Centric

Pin It

70.8% of brand marketers say they have reorganized their marketing/product groups around customer segments, and 45.8% report having created cross-departmental task-forces to bring social learning deeper into their company, according to a report released in February 2012 by the Society of Digital Agencies (SoDA), conducted by Econsultancy. Other ways in…

American Families See Tablets as Playmate, Teacher and Babysitter

Pin It

The rise of gadgets is ushering in a new generation of kids who are growing up digital.According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent…

62% of Consumers are more likely to purchase a product if their opinion has been sought by brand

Pin It

A Cint survey has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.

While companies are currently looking to reduce spend…