Stay updated on the latest news via email...click here now
Is Your Marketing A Hero’s JourneyI am the hero of my life. Marketers who speak to us as if THEY should be the hero of our lives miss the mark. Internet marketing teams can close the gap between real life touch and feel experience and the virtual world with some simple tips.
See full …
Data can’t account for everything in our experience, nor serve as the only guide for our thinking, planning and decision-making.
He had just had to decide whether to pull out of Italy, given the weak economy and the prospect of a future euro crisis. The C.E.O. had his economists project out a series of downside …
- Read your hometown news
- Talk to people
- Get out of the office
- Go both ways
- Look online (you’re on there enough anyway)
- Stick to a few subjects
- Write for at least one regular outlet.
Really good post on spotting what will be popular, well worth a read.
See full story on michellerafter.com
…
“Well I was born in a small townAnd I live in a small townProb’ly die in a small townOh, those small – communities”— Small Town, John Mellencamp
While “Social-Mobile-Local” is certainly an overused buzz phrase, most of the attention has been placed on the “social” and “mobile” parts of the phrase. In social, the spectacular rise of …
This is pretty interesting, not surprising but growing a bit faster than I anticipated. I do think as paid advertising becomes more difficult that these numbers will rise even further. The post I shared here is the best roundup I’ve seen (outside of reading the actual report).
Word-of-mouth recommendations and reviews, either from someone they know or …
There are many things that compels us to buy things. Some of these things we don’t even think about cause we are psychologically drawn towards them. This infographics covers the top 10 factors influencing a purchasing decision, the most important store features, the impact of social media on shopping and more.
See full story …
A little more than 10 years ago, the evolutionary psychologist Robin Dunbar began a study of the Christmas-card-sending habits of the English. This was in the days before online social networks made friends and likes as countable as miles on an odometer, and Dunbar wanted a proxy for meaningful social connection. He was curious …
Interesting study here, something you probably know off hand but it’s a good reminder when putting together marketing or other materials designed to persuade.
Why did a visual or verbal description make a claim more believable? According to the researchers, it stimulates your brain to produce “pseudoevidence.” Let’s say you read that John Key is …
The Internet is a canvas for Creativity…
Using the Online tools of today’s age, thought-leaders the World may never have otherwise known are given the opportunity to paint their picture of success.
It’s amazing really…
But for as much as I love the Internet and the possibility for greatness it presents, there is a dark pattern forming that …
“Showrooming,” the practice of researching merchandise in a store, then buying it elsewhere—online, by phone or from another brick-and-mortar business—has retailers nervous, and rightly so. Price-conscious consumers are inclined to defect when presented with a better deal.
Shoppers armed with smartphones, though, have been causing the most commotion. The number of individuals who have checked …
