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Stories about ‘Mobile Marketing’

By Scott Scanlon curated from wsj.com

Basically Search Ads, Mobile Coupons, Useful and fun stuff…

Advertisements on mobile gadgets have a bad rap. But slowly, the rulebook for what works in mobile advertising is being sketched out. Shira Ovide has details on The News Hub. (Photo: Getty Images)

In 2010, Apple Inc. co-founderSteve Jobs proclaimed, “Mobile advertising really sucks.” Now, however, the …

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Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information. …

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By Scott Scanlon

Within the next decade, smart-device swiping will have gained mainstream acceptance as a method of payment and could largely replace cash and credit cards for most online and in-store purchases by smartphone and tablet owners, according to a new survey of technology experts and stakeholders.

Many of the people surveyed by Elon University’s Imagining the Internet …

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Shoppers carry mobile devices everywhere they go, and they’re already using their phones to redeem coupons, research products, and pay for things online and offline.

And with mobile, it’s now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale.

In a recent reportfromBI Intelligence,we …

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