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Stories about ‘Online Marketing’

9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers

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This is something that should be in your calendar, how do you increase conversions. Here they are at a high level.

Know Your Audience
Focus on Positive User Experience
Develop Your Value Proposition
Cater to Online Reading Habits
Create Compelling Copy with Clear Headlines
Leverage Image or Rich Media to Direct Attention
Create Content with SEO in…

If you’ve been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audit website conversions.

Ultimately it turned into an article about capturing attention…

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77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second Place, Study Says

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If you’re involved in marketing, you’d better be using email to send promotional messages to your customers. It doesn’t matter how old they are, consumers overwhelmingly prefer to receive marketing via email and there’s no close second place channel.

The data come from ExactTarget’s 2012 Channel Preference Survey —…

Video Email Marketing Has Finally Arrived – The Case for Video in Email

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For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email. The idea was that people wanted to have richer, fuller Internet experiences right in the inbox, without the need to click through an email message to…

The Rise of Visual Storytelling In Marketing

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The September 2011 introduction of Facebook’s Timeline proved prophetic. “It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network.

Visual, as it turns out, is also the direction in which the world of online marketing has headed.

4 ways live chat can improve your marketing

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Let’s be honest, no one likes pop-ups. You get to a site, you want to check things out and you don’t want something shoved in your face. If you recall, that’s basically how live chat used to work. Luckily things have changed and companies have developed tools that don’t interfere…

Building Links with Video Content

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You’ve finally done it. You are in possession of the hottest video the internet has ever seen.It combines the incomprehensibly viral nature of Rebecca Black’s vocalswith the undeniable epicness of the latestGame of Thrones trailer. Phone this one in, people–this video is going to sell itself. While it’s true that…

What Photos Can Do for Your Online Presence

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Really good advice here.

Got some great pictures? Painters Courtney & Wise, our clients in Sydney, sure do! They sent me a collection of photos from the past few years, including everything from disgusting shots of moldy walls to lovely things like this photo of a regatta or something (no information on the images,…

Website visitors form first impression in a fraction of a second – Internet – BizReport

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Some good advice and numbers in here to keep in mind when designing sites.

It takes a website visitor less than two-tenths of a second to form a first impression, according to recent eye-tracking research conducted by Missouri University of Science and Technology.

However, it takes longer, about 2.6 seconds, for a visitor’s eyes to focus on that area of a website that…