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But sense-making, or placing information into context, is where the real personal value of PKM lies. The knowledge gained from PKM is an emergent property of all its activities. Merely tagging an article does not create knowledge. The process of seeking out information sources, making sense of them through some actions, and then sharing with …
This is so true, it’s often the easiest most simplest time tested strategies work. But we like the new and shiny things don’t we? Look I’m not casting stones here in a glass house because we’ve made the same mistake, and I’ve vowed that we don’t repeat it. Looking out 2-3 years I believe email …
This is something we are mindful of each and everyday. The amount of messages and communication that the average person receives is growing at a staggering rate. Can the cycle stop, that’s what this post talks about…
We are caught in an endless cycle of messaging hell and the pattern is always the same. First, a new communication system …
Here’s a really good lineup on testing and increasing your sales. I find what helps the most is videos and benefit bars. Of course this will depend on your market and your product. Also anytime you can show your product giving a desired outcome you have a win:
- Split testing
- Auto-scrolling images
- Videos
- Proposition-driven content
- Benefit bars
- Speed / performance
As …
This one of the most important aspects of converting people online, your form…
The infographic also provides some tips on how to improve your form design to drive conversions. Are your forms optimized across all devices? Is the font big enough? These are questions you should be asking yourself when you are looking to create …
It’s the last week of 2012. If you’re reading this column, you are forsaking at least a bit of much needed rest for some serious B2B SEO planning in 2013. For me, the few days ahead are about research, preparation, and getting milestones in place for client initiatives (and probably finishing one or two …
This is good advice even if you aren’t selling a web app. Here’s the the great ideas but click thru to get some examples and detail:
- Increase Prices
- Offer Multiple Packages
- Rename Pricing Plans
- Contact customers with invalid billing information
Some of it’s obvious sure but what I really like about the post is the examples and how it’s …
Pretty good advice here. I would add one more thing to this list– create call to actions that are inline with your content. If your content is about crazy cats then ensure your call to actions relate to cats and what people who like crazy cats desire. This can be done really easily with a …
As a digital marketing agency that does a substantial amount of consulting in the B2B Marketing space, we’ve paid a lot of attention to the topic here at Online Marketing Blog with tips posts and the recent B2B Marketing Innovation eBook we put together in partnership with MarketingProfs.
As part of our mission to provide …
