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Stories about ‘Sales’

Good advice here… click thru to get some good script examples:

  1. Re-emphasize the business value
  2. Share ideas & insights
  3. Continue to educate

MARTY’S QUESTION: You often mention that it’s bad to follow up with prospects by saying, “I’m just touching base.” I’m struggling to find a decent alternative. What do you recommend?

MY ANSWER: It’s more than just finding …

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By Scott Scanlon curated from inc.com

Your words help you build relationships with customers–so choose them carefully.

Awesome photos, catchy videos, and fancy graphics are helpful, but the most important thing where sales are concerned are the words you use.

Why? Words build relationships. People buy from people.

shutterstock images

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This image provides really good insight. For a while we’ve talked about your sales funnel essentially becoming a sales bucket. The post and the image here really highlights the current state that the internet and digital has created.

In some ways it can be overwhelming but I believe it starts with a strong why and extending your why …

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By Scott Scanlon curated from inc.com

1. Decide on the takeaway first.
2. Pick the ending that will create the takeaway
3. Begin with who, where, when … and a hint of direction
4. Intensify human interest by adding context.
5. Describe the goals–and the obstacles.
6. Describe the decision that made achievement possible.
7. Provide the ending and highlight the takeaway.

Use this seven-step process to …

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Generating sales leads is not the sole responsibility of the marketing department.

For many salespeople, if they had to wait for marketing to generate leads, they would wind up suffering a slow death.

The problem is how to generate leads.  For many salespeople this is one of the biggest problems they deal with.

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Most sales gurus will tell you to call your A prospects first. After all, they’re the ones who are most likely to buy — and you’ll be closing orders before you know it. Plus, you’re not wasting your precious prospecting time with low-priority opportunities.

I totally disagree — and with good reason!

In all those cases, …

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