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Stories about ‘Search Marketing’

Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Here’s some good advice on breaking down what is important with SEO… it’s all about social signals (or at least is becoming more important).

  • Facilitate conversations with fans on your Facebook page.
  • Share tweets about topics of interest (again–not self-serving announcements but follower-serving …
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Brands need to be encouraging users to retweet links to commercial pages as part of their social media campaigns, in order to take advantage of the increased rankings that this strategy can deliver.SEO benefits can help tie social media activity to revenue figures and encourage further investment in the channel.

Using our own award-winning Twitter …

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Link building is an important aspect to gaining search ranking. With all the recent changes in the search world it’s now more important than ever– but it has to be done with care.

If you’ve even been remotely following the latest changes by Google you know that they have been talking about stuff like over optimization, …

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This is an important discussion on many fronts. First, in our experience the current state of someone well versed in SEO is someone who has the ability to see the full picture– essentially be a big picture strategist.

I see this only getting to be a bigger and bigger challenge given how things are progressing on the …

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