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Stories about ‘Social Media’

By Scott Scanlon curated from hbr.org -

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Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information…

Marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers the best deal. Brand loyalty, the thinking goes, is vanishing. In response, companies have ramped up their messaging, expecting that the more interaction and information they provide, the better the chances of holding…

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This is different than the Plus button, it has some different features and also can be implemented in other ways. We will be implementing this into our web properties here shortly.

Add this button to content across your site to make sharing on Google+ easy. This button is perfect for content…

Interested parties can go grab the code right now.

This handy tool can be embedded on your website or blog and will allow you and your visitors to easily share content from anywhere on the web directly to Google+.

This new button is distinct from the +1 button,…

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Here’s a quick overview:

#1: Header Image and Profile Photo Changes
#2: Customize Your Navigation for Business Communication
#3: Page Promotion on the Right-Hand Sidebar
#4: Trending Topics and Explore Section
#5: New Hangouts Page
#6: Enhanced Photo Albums and Videos
#7: Easily See Who’s Engaging With Your Page
#8: Easily Switch Between Page Admin and Personal Account…

Have you heard about all of the recent changes on Google+?

Google+ is always evolving and recently made some big changes to help create a simpler, more beautiful Google+.

And these changes can have an impact on how you use Google+ for business.

So here’s everything you…

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Good steps outlined in this post, well worth a dive in, here’s the steps for the time challenged:
  • STEP 1: Designate Who Works What Networks
  • STEP 2: Narrow Down Which Networks Your Target Market Uses Most
  • STEP 3: Engage Your Followers to Convert Them To Customers
  • STEP 4: Embrace LinkedIn
  • STEP 5: Blog On &…
    Successful social media campaigns require careful strategy to generate the type of feedback, interaction & sales you’re seeking. In other words, if your followers, friends & connections are just skimming what you post, that’s not enough; that alone is certainly not doing your business any good.

    Actively engaging…

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Pinterest is a platform that seems here to stay. Here’s a few tips on creating some great images that should create connections and clicks.

  1. Send a Clear Message – single ideas and themes are important here, also make sure it’s something that can be digested at a glace, this helps when…
    The power of Pinterest comes IF the image on the page or post is a real attention-grabber; in other words, “pinnable.”

    So how do you create images that tell a story and intrigue the viewer, all in the split second they take to glance at it?

    The better…

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As social becomes a much better channel for reaching out to your target market this post gives some good advice on tightening down the sales funnel. Here’s the tips at a high level:

Tip #1: Understand Your Sales Funnel
Tip #2: Optimize Your Path to Conversion
Tip #3: Provide Opportunities for Soft Conversion
Tip…

Have you been able to turn your fans and followers into active prospects?

Are you interested in monetizing the social media channel?

Keep reading for five tips to turn fans and followers into a revenue channel.

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By Scott Scanlon curated from clickz.com -

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This post covers Google+, Facebook, Blogs and most all social networking and geo-location websites.

This report from eMarkter is good as well. Also the Social Media Examiner’s 2012 Social Media Marketing Industry Report.

Here’s what we suggest… when you go through each one of these elements think about…

When it comes to social media platforms, the marketers’ top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube (and other video) as reported by both Awareness, Inc.’s research and Social Media Examiner’s 2012 Social Media Marketing Industry Report.

Social media marketing tools marketers are planning to…

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