10 Tactics for Integrating Photographs into Content Marketing
Some good tips up in here:
1) Develop special images aligned with your marketing.
2) Commission special visual content.
3) Extend content marketing and advertising campaigns.
4) Enhance your subject with related or complimentary images.
5) Repurpose existing content.
6) Curate images.
7) Acquire digital rights for images.
8) Optimize images for findability.
9) Use images to help your sales efforts.
10) Encourage social sharing…”
Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms. As a result, you need a tailored image strategy within your content marketing plans.
Don’t take my word for it. Recent research shows photographs are the engine driving social media activity. Look beyond the high growth of sites like Pinterest and Tumblr and you’ll see measurable activity that translates to sales. On Facebook, Dan Zarrella of HubSpot found that photographs yield greater likes, comments, and shares.
See full story on contentmarketinginstitute.com
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