Does your content inspire action, here’s 8 elements it should have.

1. Provocative
2. Visionary
3. Differentiated
4. Relevant
5. Timely
6. Demonstrates Mastery
7. Can Be Delivered On
8. Narrative

Also check out the Content Evaluation Rubric.

Anyone who says “you can lead a horse to water, but you can’t make it drink” is probably not a marketer.

And yet, this is something a lot of content marketing initiatives get wrong. Sure, the target audience may be making it to your content in droves, but leading people to your content is only step one.

As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.

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