Part of a book review but also contains good advice. Click through to get a little more perspective.

When you think of content optimization, what’s the first thing that comes to mind?

Do you think of keywords, links and search engines?

Or do you focus on useful content, interesting articles, engaged audiences and happy customers?

If you’re in the second camp, you’re clearly familiar with “the big picture” of optimization. But if you’re in the first camp, then stick around–sounds like you need a new perspective!

The most important thing we learned from the Google Panda updates in 2011 is that search engines are really serious about improving search quality and user experience.

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