Latest Marketing News

Surprise Is Still the Most Powerful Marketing Tool… Here’s 10 Reason Why

Scott Scanlon — Sun, 19 May 2013 20:19:49 +0000

Life has never been more predictable.

Surprise is addictive

Surprise changes behavior.

Surprise is cheap.

Surprise turbocharges emotions.

Surprise fuels passionate relationships.

Surprise is addictive

Surprise changes behavior.

Surprise is cheap.

Surprise turbocharges emotions.

Surprise fuels passionate relationships.

For an expansion of why this is highly suggest you visit below:

See full story on hbr.org

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A Hero’s Journey in Marketing

Scott Scanlon — Thu, 16 May 2013 04:16:18 +0000

Is Your Marketing A Hero’s JourneyI am the hero of my life. Marketers who speak to us as if THEY should be the hero of our lives miss the mark. Internet marketing teams can close the gap between real life touch and feel experience and the virtual world with some simple tips.

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Make More, Talk Less, Tell Better Stories

Scott Scanlon — Thu, 16 May 2013 04:12:25 +0000

StoriesLab is a project of StoriesLead and co-presented by Pride Collaborative. The focus of the day was the evolution of storytelling across multiple media platforms. Often, I find myself at conventions or conferences, and I rarely get an opportunity to meet other participants or engage in the work, itself.

See full story on namac.org

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Only 200 Startups Per Year End Up Mattering & Most of them Aren’t in Tech

Scott Scanlon — Tue, 14 May 2013 18:00:57 +0000

To some extent, I’m guessing VC’s are backing lots of these consumer and industrial companies, but Kedrosky’s previous work (based on Inc. 500 lists) suggests that they’re only behind about 16 percent of the fastest growing companies. Perhaps it’s even harder to identify winners in those industries?

See full story on bostinno.streetwise.co

Our Intellectual Property Laws Are Out of Control

Scott Scanlon — Tue, 14 May 2013 14:47:08 +0000

Maybe in some cases, but probably not where patents and copyrights are concerned. Just look at the controversy over a recent ruling that made unlocking your cellphone a felony punishable by five years in prison and $500,000 in fines. I think the answer is yes, and that a look back at the constitutional roots of our patent and copyright system can offer some useful guidelines.

See full story on popularmechanics.com

Back to the future: What if the ‘mass media’ era was just an accident of history?

Scott Scanlon — Mon, 13 May 2013 23:04:38 +0000

When it comes to the traditional media business, there is often a pervasive nostalgia for “the good old days,” when a handful of newspapers and TV networks ruled over the media landscape and profitability was so taken for granted that huge family dynasties with names like Sulzberger and Bancroft were built on that foundation. Many media executives no doubt dream about magically returning to such a time. What would that mean for the future of media?

See full story on paidcontent.org

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If Content Isn’t King. Is Trust Is King?

Scott Scanlon — Mon, 13 May 2013 22:59:42 +0000

As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers. People buy from people that they know, like, and trust.

1. Don’t build on rented land
2. Help, not hype, your customer
3. Write what people want to read, not what you want to write
4. Reference industry influencers
5. Create content for all types of readers
6. There is more to content than links
7. Don’t forget the “marketing” in content marketing
8. It’s all about relationships
9. Think like a publisher
10. Use other sites to find out what kind of content people want

See full story on seomoz.org

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3 Keys to Activating an Audience with Smarter Content

Scott Scanlon — Fri, 10 May 2013 18:12:11 +0000

Content marketing refers to the practice of creating unique content, driving an audience to it, and then hoping (praying) that the content is useful or engaging enough to get people to remember, share, and talk about it. The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience. The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing noise.

See full story on searchenginewatch.com

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11 Tips for Writing Effective Welcome Emails for your Product or Service

Scott Scanlon — Tue, 07 May 2013 20:29:51 +0000

Things didn’t turn around for the better until I realized how much impact a well crafted welcome email can have. I used to send a welcome email for the sake of sending one, without putting much thought into it. In hindsight, this was a huge lost opportunity!

Ensure the subject is interesting.

Write in an genuine & personal voice.

Use a real name in the From field.

Ensure it can be replied to.

Echo their name back at them.

Be timely.

Make it unique & send it by hand.

Ask a simple question.

Provide onboarding tips.

Invite them to email you.

Say thank you.

See full story on vinaysahni.com

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