Form and Fortune… Steve Jobs’s pursuit of perfection—and the consequences.
The piece about Jobs in Der Spiegel shed no light on his personality, but it stood out for two reasons. The first was its title: “Der Philosoph des 21 Jahrhunderts,” or “The Philosopher of the Twenty-First Century.” The second was the paucity of evidence to back up such an astonishing claim. Jobs’s status as a philosopher seems to have been self-evident. It is hard to think of any other big-name CEO who could win such an accolade, and from an earnest German magazine that used to publish long interviews with Heidegger. So was Steve Jobs a philosopher who strove to change the world rather than merely interpret it? Or was he a marketing genius who turned an ordinary company into a mythical cult, while he himself was busy settling old scores and serving the demands of his titanic ego?