Google Play is the company’s biggest launch since Google+, and it’s built on some of the same principles.

First, here’s what Google Play is: It’s a web-based system for buying and consuming content, from e-books to music to movies to apps to games — basically anything you’d want to run on a mobile device or in a browser. It replaces the Android Market for purchasing apps, books, and music. It also supplants the storage and playback features of Google Music and other Google content products, and extends them with new features and an enhanced, unified user interface.

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