Millennials Trust Purchase Decisions to UGC Over Friends and Family

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51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to influence their opinion when making a purchase, compared to 49% who say that recommendations from friends and family is most influential, according to [pdf]…

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Millennials Trust Purchase Decisions to UGC Over Friends and Family

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