This is pretty interesting, not surprising but growing a bit faster than I anticipated. I do think as paid advertising becomes more difficult that these numbers will rise even further. The post I shared here is the best roundup I’ve seen (outside of reading the actual report).

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report, The findings speak highly for information gathered through social media or other forms of user-generated content.

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