I’m becoming more and more convinced branding is about telling a great story… so here’s a few tips from the creator of Breaking Bad:

• Keep Getting to know your characters (your brand, who you are, your spot in the marketplace)
• Make it your mission to surprise (the touchstone of a great story)
• Embrace curveballs (in business it’s all you get).

A show like Breaking Bad doesn’t just spring fully formed from a writer’s mind. Here, series creator Vince Gilligan talks about the ways he worked on character and story and pushed the show to places even he didn’t anticipate.

During our recent chat with Breaking Bad creator Vince Gilligan on subject of the fifth and final season of the show, he illuminated several storytelling principles that have helped make the series such a success. Here are a few of them.

See full story on fastcocreate.com

See all posts on Marketing Mindset