5 Storytelling Mistakes to Avoid when Marketing
Good tips here on storytelling and marketing
Mistake #1: Focusing too Much on the Features
Mistake #2: Telling a Story Your Customers Don’t Want to Hear
Mistake #3: Telling an Emotionless Story
Mistake #4: Letting the Facts Get in the Way of a Good Story
Mistake #5: Lacking consistency
The article gives some good examples from App.net, DollarShaveClub.com and a few others. Well worth reading for the examples.