Good tips here on storytelling and marketing

Mistake #1: Focusing too Much on the Features
Mistake #2: Telling a Story Your Customers Don’t Want to Hear
Mistake #3: Telling an Emotionless Story
Mistake #4: Letting the Facts Get in the Way of a Good Story
Mistake #5: Lacking consistency

The article gives some good examples from App.net, DollarShaveClub.com and a few others. Well worth reading for the examples.

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