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How Brain Science Turns Browsers into Buyers

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If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a recap.(If you were turned away at the door, or had to sit on the floor, please accept our apologies.We don’t pick the venue, and this year SXSW put branding and neuromarketing panels in smallish rooms at the Intercontinental.I’ve heard that since our panel presented, SXSW management has expanded the room size at that location to better meet demand.)Rather than try and regurgitate the content of each of the four brief presentations by the panelists, I’m providing links to their content on the topics they spoke about as well as some related resources.

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