Marketing Twist #1: Convert brand detractors to brand evangelists
Marketing Twist #2: Influence brand ambassadors
Marketing Twist #3: Go guerrilla
Marketing Twist #4: Get ambient
Marketing Twist #5: Get personal
Marketing Twist #6: Raise the stakes
Marketing Twist #7: Use the velvet rope
Marketing Twist #8: Show people how you seamlessly fit into their life

Getting attention in this cluttered world of products and marketing messages is a very difficult task.  And to make matter worse, it’s really hard to compete with the big brands that seem to have endless supplies of cash to throw at advertising.

Does that mean that you as a small business should just give up and not compete? Absolutely not! There are dozens of ways that you can use to get the attention your product deserves without breaking the bank…here are my favorite eight:

Dell frequently holds what’s called a customer advisory panel. This is different than a focus group in that Dell does not have a product for the panel to test out.

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