Good tips for telling stories that persuade:

1. Delivery Counts
2. Vivid Imagery
3. Realism and Understandability
4. Structure
5. Context and Surroundings
6. Audience

View the article below to get an additional tip.

One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison – they control the environment and have the undivided attention of the customer. Imagine if you were in a Lexus showroom listening to why you should buy one of their vehicles, and at your elbow was a BMW salesperson, periodically objecting to the Lexus pitch and then delivering her own. That’s the situation in a courtroom – arguments presented by one side will be directly (and mercilessly) attacked by the other side. One trial-proven persuasion strategy is the use of stories.

See full story on neurosciencemarketing.com

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