Six Characteristics of Highly Persuasive Stories
Good tips for telling stories that persuade:
- Delivery Counts
- Vivid Imagery
- Realism and Understandability
- Context and Surroundings
View the article below to get an additional tip.
One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison – they control the environment and have the undivided attention of the customer. Imagine if you were in a Lexus showroom listening to why you should buy one of their vehicles, and at your elbow was a BMW salesperson, periodically objecting to the Lexus pitch and then delivering her own. That’s the situation in a courtroom – arguments presented by one side will be directly (and mercilessly) attacked by the other side. One trial-proven persuasion strategy is the use of stories.
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