I highlight this post because there is a really good example of being innovative and positioning yourself or your company within the market. Towards the end Marcus shares how he wrote an ebook, started a blog, and a few other things for his pool business.

What elements in your industry can be disrupted the same way he was able to disrupt his industry?

I had a simple yet profound experience last week that reminded me of a very important lesson–one that not only applies to business, but certainly applies to everything we do in life. Here goes…

A few months ago, I was invited to speak at a social media event in Brantford Ontario called “Tweetstock”. For those of you unaware of the event, or the town for that matter, Tweetstock in many ways is rapidly becoming the SXSW event of Canada. It’s a unique (and rather non-conformist ) mix of fresh voices, passionate presenters, and a social scene that is unlike any I’ve witnessed–all done in a “small town” where one would not expect hundreds of folks from around the country to merge together with the purpose of discussing the present and future of social media.

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photo by Paul Smith of Photohouse Studio

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