There once was a man whose pastor taught him the awesome power of six little words: “There once was a man who …”

In a truly inspired post of recursive storytelling at Forbes.com, SAP social media audience marketing team member Todd Wilms talks about the power of effective storytelling. In so doing, he tells a powerful story that (unexpectedly) changes the way you view SAP. Talk about brand activation through effective storytelling! This is content marketing via social media at its finest (which I noticed during some Web research-SAP is not an S+P client).

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