Using Storytelling in Business
- Start with context
- Have a relatable hero
- Remember to include a villain
- Ensure you have enough material
Successful business stories will resonate with customers, clients and employees.
Good leaders need to understand the power of narrative if they want to influence others. Matt McAllister finds out why storytelling is an essential business skill
From films to football matches, and from adverts to anecdotes, every aspect of our lives is made up of stories.
See all posts on Marketing Mindset