This is a really good point made by Roman. I’d also add that empathy is a key to becoming a great marketer.

I was recently interviewed by The Browser – a fabulous site which compiles quality writing from around the web - about my five top books on the art of living. In the following extract I discuss George Orwell’s Down and Out in Paris and London, a book which has been a major inspiration for all my work on empathy. 

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