There is still a huge opportunity in the mobile landscape but it takes effort and focus–so get started!

The explosive growth of smartphones and the resulting tectonic shifts in consumer behavior continue to demonstrate the need for big marketers to pay attention and find ways to connect with their audiences on mobile devices (as if you haven’t heard that before).

Here’s a look at five important trends that will continue to shape this space – and the corresponding opportunities for marketers – in 2012.

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