Customer service is the centerpiece of retailers’ strategy, and they need to keep in mind that when it comes to mobile, consumers still expect the same level of customer service that they can get in-store or online. Here, find out which brands are getting in right and which need to up their customer service game.

From SMS, mobile Web and applications, retailers are using all kinds of bells and whistles to lure consumers to their mobile offerings. However, sometimes keeping it simple can benefit a retailer looking to create the best user experience via mobile.

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