The Pillars of Influence and How to Activate Cause and Effect
Here’s a good post by Brian Solis about influence (specifically in the digital space). This is a good primer to begin a strategy in digital marketing. He shares his first report as part of the Altimeter Group… you can see that here: The Rise of Digital Influence.”
Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon. Within the last 90 days alone, Klout took in a Series C of $30 million from Kleiner Perkins at a whopping valuation of $200 million. PeerIndex also recently announced an investment of $3 million.
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