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This whole series on innovation is extremely well thought out and a very good read.

On the graph… This is a bit of a distillation of observations over time. I thought of it because I think that a lot of people that are trying to improve innovation within an organisation…

Note: This is part of a series of posts explaining the individual parts of The Innovation Matrix.See this post for a description of the full model and what can be done with it.

In a perfect world, as firms increase their Innovation Competence, their Innovation Commitment, should increase at…

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This is different than the Plus button, it has some different features and also can be implemented in other ways. We will be implementing this into our web properties here shortly.

Add this button to content across your site to make sharing on Google+ easy. This button is perfect for content…

Interested parties can go grab the code right now.

This handy tool can be embedded on your website or blog and will allow you and your visitors to easily share content from anywhere on the web directly to Google+.

This new button is distinct from the +1 button,…

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This is an important discussion on many fronts. First, in our experience the current state of someone well versed in SEO is someone who has the ability to see the full picture– essentially be a big picture strategist.

I see this only getting to be a bigger and bigger challenge given how…

Much has changed in the SEO landscape and the practice of search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search Plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now…

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This is a well thought out post. I’d also suggest you read this before you name not just a startup but your company or your product. The name of your company and product is the mental connection for your target market. I always say it’s something that you should be…

This guide is divided into three, independent sections: Why Bad Names Hurt You, Coming Up With Names, and Examples of Strong and Weak Names.

If you don’t need to be convinced that a good name is important, skip to the next section. That’s where the juicy stuff begins.

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When you look at this graph it is beyond obvious that one of the most effective marketing strategies is what is termed “word of mouth”.

What creates word  of mouth? A great product or service. In the past I’ve talked about how your product/service is your marketing. Essentially that means that…

Nielsen’s latest Global Trust in Advertising report repeats findings from previous years – people don’t trust advertising, at least not as much as they trust recommendations from friends and consumer opinions expressed online.

According to the report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of…

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We had to highlight this really great post from James Altucher on how to have great ideas. This post is not about coming up with ideas, it’s more about how to take or think about your ideas. Here’s the four main steps he goes through in the post:

  • STEP 1: WRITE…
    (good ideas can take various forms)

    I want you to be an idea machine. For the past 20 years all I’ve done is come up with ideas. Most of them bad, horrible. Ugly, stupid. I got thrown out of graduate school for having too many bad ideas. I wrote…

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Very good mission statement. It reads…

This is your life. Do what you love and do it often. If you don’t like something, change it. If you don’t like you job quit. If you don’t have enough time, stop watching TV. If you are looking for the love of your life,…

While reading Inc. Magazine, I discovered Holstee’s manifesto. Holstee designs and sells “mindful” products. Their manifesto is an inspiring mission statement for their business and more importantly, for anyone’s life.

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By Scott Scanlon curated from hbr.org -

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Trust is the backbone of your target market pulling out a form of payment and buying something from you. This article goes into a little detail about building trust, here are some high level items from the post:

  • First, talk explicitly about your intentions — what’s important to you, the goals…
    Think of the most chilling villain you’ve seen in the movies, the one who shows up in your nightmares, the one you would avoid at all cost if he really existed, the one, in short, you absolutely cannot trust. We don’t know what villain comes to mind for you, but…

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