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Social media and blogs are usually the basic requirements of every content marketing strategy. Having a good blog with a lot of good content and being able to share them on social media platforms with lots of followers and fans can be a really good start. But the marketing material…
So you’ve had a great new idea for making something better, and you’ve figured out how to make it real.It could be a new thing, a new method, anything.But no one is picking up on your idea.What’s wrong?
Often, people in this situation think that the problem…
“When you can’t create you can work.”After David Ogilvy’s wildly popular 10 tips on writing and a selection of advice from modernity’s greatest writers, here comes some from iconic writer and painter Henry Miller.
In 1932-1933, while working on what would become his first published novel, Tropic…
The telegraph and social media? You bet, in this post we talk about how Abraham Lincoln used the new technology (the telegraph) to win the war…
Let’s say your target market has an affinity for hiking. Good thing to know right? Well let’s go deeper with social media and see how this allows you to learn about your target market.Here is the amount of people I could find on Twitter who list hiking in…
Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let’s take calls-to-action as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales.
Today’s customers are smarter and more sophisticated, and technology has become a way of life for them. For example, our cars have global positioning and mapping systems based upon satellite communications. The appliances in our kitchens turn themselves on and off. Our entire music collections are carried on digital devices…
Thought this would be an interesting read for all of us who don’t put in the 8 hour sleep routine…
We often worry about lying awake in the middle of the night – but it could be good for you. A growing body of evidence from both science and history suggests that the eight-hour sleep may be unnatural.In the early 1990s, psychiatrist Thomas Wehr conducted an experiment in…
Creating, updating and monitoring a professional online presence has become a full-time job. And not just for social media professionals, like myself, but for anyone who engages with the business community.Unfortunately, most of us have less and less time to devote to our online social channels. Business owners,…
Good advice within here…
When you follow-up with a prospect or customer after sending information, what do you say? What specifically do you want to accomplish? So often we start out the call with, “Do you have any questions on that?” Is that really the purpose of your call? I hope not.
HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.I think it is safe to say…
