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Incredible content has the power to break through the clutter of your consumers’ lives and provide that moment in the spotlight all of us desire. Nevertheless, the type of content and the timing at which you share that content can have a resounding effect. Below is WOMMA’s newest infographic on why content marketing works.
I work at a company that captures and manages social media data. One question we’re interested in is how content evolves along the different paths it takes on different social networks. This is a quick look at how content is diffused via different social media publishers.
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Content curation is one of those buzzwords getting tossed around online like content marketing. What exactly is “content curation,” and how does it relate to web writers? Here’s 7 tips from the wealthy web write…
1 – Find the Right Content
2 – Share and Engage, Engage and Share
3 – Use Multiple Platforms
4 – Stick to …
How is it that certain people are so incredibly persuasive? After studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical lessons Iâve identified to persuading people. Persuasion is not Manipulation - Manipulation is coercion through force to get someone to do something that is not in their …
We all experience fear from time to time. But what about those things that truly terrify us, those situations that may not even ever happen? Our fear may not always be rational, but this deep-rooted emotion is a powerful tension to insert into our writing.
Because fear is not something we enjoy feeling, it …
Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the success of your content depends on grabbing the attention of your readers straight away, without fail, it could seem like …
Everyone knows that you should be running a social media campaign. Or, at least it should be if you are properly utilizing both. That is especially true when it comes to the use of images in content marketing, which should be a main focus of your overall efforts.
1. Image Sharing Sites Are Growing
2. Infographics …
I’m fascinated with the concept of applying storytelling principles to the processes of product development to create great user experiences. Of recent interest is the similarity between making a film and creating a digital product or service. Informing that screenplay (and some argue more important than the screenplay itself) are the characters.
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The stories people share aren’t necessarily the stories their friends want to read, according to data from 33Across, which tracks links for online publications. It found that people are sharing science related content more often than other content category. However, science content is clicked on significantly less than the content that is less popular …
Then I learned about anastrophe and deus ex machina and I began to discover a whole world of literary devices and techniques. I discovered literary techniques that I’d seen in storytelling but hadn’t used in my own work. For example, anastrophe is when the usual word order of a sentence or phrase is reversed.
