Latest Marketing News

8 Universal Motivations

8 Universal Motivations

Whenever I sit down to write sales copy, create a sales script, or figure out how to reach a target market I start with the basics. In essence I try to imagine a single...

Abraham Lincoln and Social Media

Abraham Lincoln and Social Media

For history buffs this historical record gives us amazing insight into the war and the mind of President Lincoln himself. President Lincoln never kept a diary but the his thanks to his telegraph records...

The secrets of great headline writing

The secrets of great headline writing

Recently, a website called Headlinesagainsthumanity has been doing the rounds on social media. The site seeks to point out how headlines are increasingly used as clickbait, and invites you to guess the real headline...

Social Retargeting: Where to Spend it

Social Retargeting: Where to Spend it

It has been a few months now since Facebook and Twitter announced retargeting capabilities on their networks. In this column, I’ll take you through the Facebook and Twitter offerings and hopefully help you decide...