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We all experience fear from time to time. But what about those things that truly terrify us, those situations that may not even ever happen? Our fear may not always be rational, but this deep-rooted emotion is a powerful tension to insert into our writing.
Because fear is not something we enjoy feeling, it …
Awhile ago I attended an inventors’ club meeting. Some of the members had already launched successful products and were working on more, while others were merely beginners with great ideas. The beginners were commiserating about how hard it is to deal with financing, raw materials, manufacturing, promotion and all the rest, when one of …
The basic pitch is familiar: Companies need high-quality content to convert customers and prospects and ultimately drive sales. But — and this is a big but — to be effective that content can’t just be an after thought, a one-off, or a plug to fill a gap. Instead, it needs to be a steady …
To learn how the best-of-the-best do it, we conducted over 100 extensive interviews with highly respected influencers from all walks of life for our recent book. We found that great influencers follow a pattern of four steps that we can use too. An earlier post covered Step 1: Go for great outcomes.
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Are you attracting a high rate of website traffic and generating quality leads with your content? If not, you are not producing highly shareable content. The quality and social capital of content is becoming increasingly more important to SEO. To attain high website traffic and generate new business, you need to create engaging, information-rich, high-impact and highly shareable …
Then I learned about anastrophe and deus ex machina and I began to discover a whole world of literary devices and techniques. I discovered literary techniques that I’d seen in storytelling but hadn’t used in my own work. For example, anastrophe is when the usual word order of a sentence or phrase is reversed.
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search’s value pales in comparison to the much-covered social media. This matters because, as any first year poly-sci. student knows, media coverage impacts public opinion. …
Amazon is now allowing publishers to add “Send to Kindle” buttons to their websites and WordPress blogs, the company announced on the Kindle blog Tuesday. It can be integrated into WordPress blogs as well. The Washington Post, Time magazine and the blog Boing Boing are already using the button.
See full story on paidcontent.org
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Attaining contagious content curation requires creativity, innovation, real-time industry knowledge, a fresh perspective and excellent writing skills. If all this seems overwhelming, do not worry. There are strategic practices and certain types of content, which are inherently more contagious and more likely to be shared on social media—increasing website traffic, lead generation and conversion, …
Along with his family, he runs a food truck called Phat Thai that serves his mother’s Thai recipes “with a modern twist.” Although he won’t be serving customers for nearly 4 hours, he wakes up by 7:30am. He is working a double shift in the truck (lunch and dinner), so his brother is on …
