Differentiate Or Die: The New Rules Of Personal Branding
These are the best of times for personal branders; these are the worst of times for personal branders. Far from mere Dickensian wordplay, I believe this statement reflects a reality that old hands in the business will be quick to recognize and happy to give their assent to. Newcomers may soon find out the hard way.
These are the best of times for personal branders: we’ve never had so much information, quality materials, new applications, accessible technologies, and successful personal branding models at our disposal worldwide in all major languages.
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