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3 Sales Follow-Up Strategies to Replace “Touching Base”

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Good advice here… click thru to get some good script examples:

  1. Re-emphasize the business value
  2. Share ideas & insights
  3. Continue to educate

MARTY’S QUESTION: You often mention that it’s bad to follow up with prospects by saying, “I’m just touching base.” I’m struggling to find a decent alternative. What do you recommend?

MY ANSWER: It’s more than just finding replacement phrases like “”checking in.” When you leave messages like this, your prospect deletes them in a nanosecond. Worse yet, they see you as just another pesky salesperson. Clearly, that’s not good!

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